💥 My team is excited to announce we are expanding. We are looking for a motivated 🏡 Realtor who wants to join my personal real estate team. Needs to have a RE License, work weekdays/nights & weekends, love technology, have a very flexible schedule and is super outgoing. We will train you on everything. If you know anyone who is looking to start a career in real estate or if they are in real estate but not doing what they feel like they can do please have them apply here 👉 www.JoinTheBoutique.com and to learn more about our company please visit 👉 www.TheBoutiqueRE.com ☺️
Inman is interviewing industry thought leaders to find out what’s next in 2016. Here’s Tom Schick, an agent at The Boutique Real Estate Group.
What are your technology predictions for 2016?
The push towards the high-tech agent is expanding the gap between the great agents and the good agents. I see the best companies hiring technology specialists to assist with clients, listings and marketing.
I also see the rise of marketing automation, to stay in touch with people, generate new leads and respond to property inquiries. More agents in 2016 are getting into the tech trends to improve agent websites, capture leads through apps, ads and websites, and to tell the story and capture the emotions of buyers in property websites.
We at The Boutique Real Estate Group pride ourselves on staying in front of the tech curve.
What big tech trends are you watching?
I’m personally moving marketing dollars around from the typical Zillow, Trulia and realtor.com spending, and moving it into Adwerx, Google Adwords and lead-generating sites such as “get your home value” or localized sites to target specific neighborhoods.
I use apps like MLS-Touch to give my buyers and sellers the most up to date information when we’re out in the field, and I really like what RESAAS is doing to connect agents all around the world through a social site similar to Facebook. I’m involved in several groups in the RESAAS network including referral groups and brainstorming panels for marketing and tech trends.
What is more important: mobile or cloud?
I think mobile is still more important for my clients, but the cloud is more important for the doc-sharing and collaborating inside of our real estate firm. In my world, they are both critical to growing my business.
I use an iPhone 6 Plus, and I love being able to share my incredible property videos and websites with clients. Here’s an example:www.4582OceanRidge.com.
Today, I use my mobile device to type more emails than I do my computer. Being able to be out with my clients or out being social is critical to me growing my business, so I don’t like to be at a computer for more than a couple of hours a day.
I also use mobile apps like Docusign mobile, zipForms mobile, the Google Drive app and the Dropbox app.
Will the tech bubble burst?
No, I don’t think so. It’s not a bubble. Today, the tech world doesn’t have a ceiling or an end in sight.
What is next for Zillow?
Is it taking over the world? No, just kidding.
Zillow has become this online real estate listing giant. I saw that its agreement with ListHub has come to an end, so it’s going to have to develop new relationships with individual MLSs and individual brokers.
Just like everyone else, Zillow has to continue to reinvent itself, or it will get lost in the dust. Individual agents and brokers are creating their own search sites, and I think that will take away from the major portal sites.
Will the Broker Public Portal be launched in 2016?
It looks like its close to happening. Broker Public Portal LLC, is working on coming up with the data license agreement with MLSs. I like the idea of being able to brand the MLS experience for clients.
Will Upstream be launched in 2016?
Yes, it looks likes NAR and Upstream are working through the details now. It’s about time that technology jumps into our MLS system to streamline data entry and help autopopulate forms. We use the CRMLS system, which is getting better, but going into other MLS systems can be quite the time-waster for a busy agent.
Hopefully, Upstream will help to streamline record keeping and data entry.
How will predictive search change homebuying?
I think predictive search will help agents key in on the specific locations and needs for their clients. When buying a home, there are so many factors such as location, size of house, school districts, traffic and freeways, shopping, crime rate, local hobbies, etc. I think buyers will have a better idea of where they want to search for a house and this will save time for both the buyer and the agent. I’ve worked with some buyers that know what they want, and others that are relocating and want to see 10+ cities, to narrow things down.
Will on-demand showings go mainstream?
I think on-demand is a great backup plan if time is limited…but I believe that you can’t replace a good, seasoned agent with a randomly chosen agent. Buyer’s agents constantly complain about losing clients to other agents, or buyers not being loyal. I think building a relationship and trust with your buyer is critical, and I haven’t lost many buyers over the 12-plus years that I’ve been in real estate.
It’s not all about locating the house and moving right in. A seasoned agent can negotiate price, repairs and many important details of a buyers transaction.
Will the automated offer become reality in 2016?
I don’t think the automated offer will become a reality. Some sites claim that they help cherry-pick the best real estate bargains and submit offers for their clients. I don’t think it’s smart, and I don’t like the idea of automated offers.
A seller and a buyer need an agent who works specifically with their best interest in mind, and automating offers doesn’t sound like a good way to accomplish that. Buying a house isn’t a small investment, so I feel that a lot of time should be spent with a trusted and respected Realtor.
Will Closing in a Box happen in 2016?
Closing in a Box is a great idea. We already offer all of these items to our clients, and my amazing transaction coordinator keeps my files neat and orderly. Having all of these functions in one app or website is a great idea, though.
How will machine learning change real estate?
Machine learning will help agents and loan officers see which people are likely to buy or sell. It will cut down on time and save a lot of marketing money.
We have a couple systems that show us trends, such as ReboGateway, but one of our lenders at Primary Residential Mortgage has created a system that has really helped my business.
New Years Day is the time to make resolutions. Our good intentions have mostly petered out by February. Make this the year you keep your resolutions by taking a different approach. You live in a beautiful Long Beach home, but how often do you explore your city? Let this be the year you find some of the quirky shops and fun eateries the city is known for. Get acquainted with the arts scene. Or maybe this is the year you’re really going to make your home a sanctuary. We have a few suggestions to get you going.
Attending the 2nd Saturday Art Walk in Downtown Long Beach can help you start to know your city better. The East Village Art District is full of galleries, shops, and restaurants. For the Art Walk, they all stay open later than usual. There are many local artists exhibiting their work. You may find the perfect piece for your Long Beach home.
Head down to 4th Street, also known as Retro Row, for incredible vintage finds. Several shops specialize in vintage furniture. Deja Vu focuses on Mid-century Modern and Danish Modern. They will also help you design a home bar with custom upholstery. Inrestrospect was named Best Vintage Store in the OC Weekly’s Best of 2014 issue. Check out the collection of clothing, LPs, furniture, and decorations. Your house should reflect you. Unusual vintage items set your house apart and really make it your space.
New Years resolutions usually include something about losing weight or exercising more. Instead of going to the gym, how about visiting the El Dorado Nature Center. Studies are showing how important it is for people to be in nature. Stress levels decrease and a feeling of well being increases. The El Dorado Nature Center is a lovely place to go for a walk or a jog. There are also classes that focus on gardening with native California plants, yoga, birdwatching, and more. Become a Friend of El Dorado Nature Center to support its work and for access to fascinating members-only events.
We hope this gives you a good start for a 2015 that will be fulfilling and fun!
Santa and his helpers have plenty of great gift shopping at the unique Long Beach shops and businesses near Naples homes. Bungalow Bay is always a favorite, with their huge selection of Brighton leather goods. Classy shoes, fine jewelry, subtle fragrances, and sharp sunglasses make luxury gifts.
For the athletic folks on the list, Santa stops at Tri-Pacific. It’s one of a kind for its focus on triathletes. Running shoes, lightweight bikes, helmets, tires, and wetsuits of the best quality can all be found here. Santa might stuff stockings with a few protein bars or helpful supplements, too.
Some Naples homes are going to get a makeover this Christmas. For those lucky ones, Santa will stop at Kitchen Studio. The designers and craftspeople there will help bring a remodel vision alive. Whether it’s a one-room project, like a kitchen, bathroom, office, or walk-in closet, or a whole house remodel, Kitchen Studio will bring many years of experience to do a beautiful job.
After all that running around, Santa likes to stop at Trader Joe’s at Marketplace Long Beach. He’ll pick up a sandwich or a bag of cookies and wet his whistle with a natural juice drink or an iced coffee. While he’s there, he’ll pick up some treats to bring home to Mrs. Claus, like delicious Italian pizza, a stir fry veggie mix, or an Indian daal. Santa can always use some help with his long gift list. Check out more Long Beach shops in the Naples area to find presents for the people on your list!
We wanted to keep in touch with you over the years and present to you, the amazing real estate company that we work with, The Boutique Real Estate Group.
After ten years in real estate, we noticed a fatal flaw. The industry is consistently 5-10 years behind in everything they do. Instead of coming up with new ideas, most real estate agents react to old ones or just “keep up”.
We love real estate. That’s why we’re fixing it. No other real estate brokerage in California offers everything we are capable of offering to you. We believe sellers should expect more out of their agent. After all, your agent is marketing one of your family’s most valuable investments. Why not do everything to defend the highest possible sales price?
A bit about us:
- Video and/or Film Production
- World Class Social Media Marketing
- In-House Creative Team
- Web Savvy Selling
- A Collaborative Team of Realtors
- Unique Property Website For Your Home
- Staging & Interior Design Consultation
- 360° Interactive Tour
- Professional Photography
- Customized Property Brochures
A few recent examples of our work include:
Please connect with us at www.TheBoutiqueRE.com
Curious about the value of your home? Visit www.GetMyHomeWorth.com to find out today.
Now, we would love to hear from you so give us a call or email and let’s chat.
Tom & Linda
Thanksgiving is just a few days away, and that means that holiday gift giving is about to begin. For Long Beach residents who need some especially nice gifts, we’ve assembled our favorite luxury gifts this season.
1. A fine watch. A classic watch from Rolex, Bulova, Omega or other fine watchmakers makes a great gift, as it can be used for years. Fine watches are also often heirlooms that are cherished for generations. Try one of Long Beach’s local jewelers, such as McCarty’s, for great selection and knowledgable staff.
2. Local craft beer or wine. Long Beach residents are fortunate to have several great wine and beer shops close by. Friendly staff who love sharing tips on the best wines and beers will be happy to help you find the perfect bottle.Try Public Beer and Wine Shop for advice.
3. Speaking of beverages for adults, why not find a bottle of aged Scotch? Glenmorangie Single Malt Scotch Whisky is one of Scotland’s oldest brands, carefully hand-crafted since the 1840s.
4. Of course, Long Beach is best known for its gorgeous beaches. Try Diane’s Beachwear for luxurious beach towels, great hats and sunglasses, and other fine accessories.
5. Create a luxury picnic set with a sturdy picnic basket, fun dishes, a pretty table cloth, and bottle of Veuve Clicquot Champagne. Round out the gift with tasty crackers and some nice cheeses or a gift certificate to Olives Gourmet Grocer in Belmont Heights.
6. Some people really don’t want extra things in their home but would love a membership for a museum or other institution. The Long Beach Museum of Art has an extensive permanent collection and many fascinating special exhibitions throughout the year. Click here for information on memberships.
7. The Earl Burns Miller Japanese Garden at Cal State Long Beach is one of Long Beach’s beautiful outdoor spaces. A membership to the garden is a wonderful gift. The recipient can take an hour or two and relax in the tranquility created by the Zen principles followed in the landscape design. Visit the Japanese Garden’s website here.
8. For theatre lovers on your list, purchase a subscription for the 2015 season of the International City Theatre. Subscribers can attend 5 shows and receive discounts at fine local restaurants. Visit ictlongbeach.org for more information.
9. The Queen Mary is one of Long Beach’s most famous landmarks. The gift of a night in one of the original state rooms makes a great gift. There are several overnight packages, which include special tours of the ship. Visit queenmary.com to choose the right vacation.
10. The Long Beach Symphony Orchestra is celebrating its 80th anniversary with a Classical Series performing classic literature with world-class musicians and soloists. A gift of tickets to a classical or a pops concert makes a wonderful gift. Visit lbso.org to see the season schedule.