💥 My team is excited to announce we are expanding. We are looking for a motivated 🏡 Realtor who wants to join my personal real estate team. Needs to have a RE License, work weekdays/nights & weekends, love technology, have a very flexible schedule and is super outgoing. We will train you on everything. If you know anyone who is looking to start a career in real estate or if they are in real estate but not doing what they feel like they can do please have them apply here 👉 www.JoinTheBoutique.com and to learn more about our company please visit 👉 www.TheBoutiqueRE.com ☺️
In a world of extreme competition, traditional home tours are becoming obsolete. Real estate agents are now using movies to sell mansions.
It’s not easy to sell houses. In a market spoilt for choice, selling mansions becomes even more tougher. So real estate agents are finding new ways to lure customers and one of them happens to be making movies to sell mansions. A woman in a red dress twirls with a mysterious man through light-filled hallways. There is light music that surges in a romantically-lit courtyard, which overlooks a twinkling city. A mischievous coda plays, and then the credits roll. You could mistake it for a scene from a romantic blockbuster. Not really, as this eight-minute mini movie is a real estate advertisement—uploaded on Vimeo—for an $8.5-million, 1.5-acre compound in Encino, Los Angeles. The days of good old brochures with high-resolution pictures are over. So is successfully marketing a mansion using shots from an iPhone or even expensive videos shot by drone. In the days of ever-evolving technology and infrastructure, real estate agents need to do a little more hard work to pitch the perfect sale bid.
So luxury listings are now experimenting with full-on property movies—films featuring actors, story arcs, scores and tinseltown-caliber cinematography. The money is spent on movies to be recovered through million-dollar sales. In another movie for a mansion, gorgeous women dressed in bikinis, sipping fine wine, are sitting by the poolside. The short movie made by realtors to sell a $32-million Hollywood Hills mansion cost its makers a whopping $40,000. Real estate agents Rayni Williams and Branden Williams were one of the first ones who came up with such an over-the-top marketing idea to sell a mansion in 2015.
The storyline of the movie pays attention to showcase all the finer details of the mansion. The man of the house is out of town and his wife texts her friends to come over and party. So the director of photography used five different cameras and three drones to capture the home’s splendour. The eight-bedroom estate boasts breathtaking views, a theatre and a gym. The husband and wife realtor team also made a $100,000-mini movie to sell a $70-million property the same year.
People are short of time and so the classic, old-school walking tour of the house is becoming more and more obsolete. So here come movies for a generation that is short on attention, but is addicted to smartphones. A movie makes people feel attached to a story, and they want to stick around and see what’s happening. Making a movie doesn’t come cheap though. Typically, the filmmaking cost is covered by either the listing agents, sellers or both. Movie-style real estate videos can cost anywhere from $5,000 to upwards of $30,000. Real estate agent Ben Bacal, an early innovator of high-gloss property films, worked with married clients Ori and Nafisa Ayonmike to craft a $20,000-film to market their home in Hollywood.
The Ayonmikes star in a fictional narrative that begins with Ori skulking through the sleek, contemporary rooms of his 5,500-square-foot, five-bedroom estate. In the next 11 minutes, Ori tells Nafisa that he wants a divorce. A passionate fight ensues, Ori gets kicked out and Nafisa chucks her massive diamond ring into the pool. Amid all the high drama, the camera-person captures the home’s 20-foot ceilings, high-tech security system, marble fireplaces and the tony Hollywood Hills neighbourhood.
The video of the property, listed at $3.65 million, has generated nearly 61,000 views since being posted on YouTube last year. As movies are doled out so are online video platforms, which have become a key component in property sales. Some 36% of home buyers used YouTube, Vimeo or another video-hosting website in their search last year, despite only 8% of real estate agents using films in their marketing strategies, as per the National Association of Realtors in the USA.
Bacal posted another movie trailer-listing video last year for a Bel-Air property, in which two children develop Ferris Bueller fevers and spend the day playing hooky. The pair splash in their infinity pool, shoot golf balls over the Los Angeles skyline from their lawn, try on outfits in their generous closets and have a puppy delivered by drone. The 14,230-square-foot spread sold in December for $39 million.
Not all of the properties are extravagant or overwrought. One narrative video, for a four-bedroom home in Brea that sold in October, focused on family. The movie trailer for the 3,008-square-foot property, posted on YouTube three months earlier by the Boutique Real Estate Group, features little girls at a sleepover, romping through various bedrooms and having a late-night living room dance party to Taylor Swift songs. Some properties take naturally to the camera.
Consider the 20,500-square-foot Opus spec estate in Beverly Hills. The $100-million listing—which includes seven bedrooms, 11 bathrooms, two swimming pools, art by Damien Hirst and Andy Warhol, and a champagne vault with 170 bottles of Cristal—was featured last spring in a video inspired by David Lynch and Eyes Wide Shut. Producer Alexander Ali of the Society Group worked with Hilton & Hyland selling agent Drew Fenton and developer Nile Niami—who co-produced Steven Seagal’s 1998 film The Patriot—on the Opus film. Opus has now received inquiries from China, Russia, Brazil and India.
The Boutique Real Estate Group has been Highlight by Mashable in the article 5 Insanely Creative Ways People Have Used to Sell Houses.
In the future, selling houses might be less about realtors and more about video creators. While traditional open houses and “for sale” signs aren’t going away any time soon, in years to come it could be a viral video that gets a buyer to sign on the dotted line.
Straightforward video tours have been around for some years, but we’ve gone beyond that and taken a look at five fabulously creative ways people have used video to sell property around the world, from music videos to high-tech drones via 3D fly-throughs.
Plain video house tours are all well and good, but what if instead of a dry, room-by-room tour around a property, you used the video to tell a story and sell a lifestyle?
The Boutique Real Estate Group is very good at this, producing a series of glossy ads for houses that engage you with a simple plot device, making them much more interesting than the average tour.
In this example, seeing the kids run through the beautiful rooms as they find a suitable cubbyhole for a game of hide-and-seek is just a genius way to show the home’s family-friendly, attractive living spaces.
via Michele Chiu
It’s the holiday season and we can’t wait to taste that juicy Thanksgiving turkey roasting in the oven! Many families start their holiday festivities soon after Halloween, with beautiful lighting up and down the streets of our community, and the smell of fresh fir and cinnamon sticks filling our homes. We love this time of year, can’t you tell?
Whether you will be attending a holiday party hosted by your company, family member, or some close friends, here is a list of noteworthy housewarming gifts that will grace any home!
Like them: iPhone 6 dock – Yet another way to organize their gadgets! Except this time, this little dock will be dedicated to their everyday necessities; iPhone, watch, wallet, and other accessories.!
Love them: Photojojo Lens Series – Every techie will have either an iPhone or an Android… or both! Give your host the chance to gear up that already awesome camera and let their inner photographer shine!
In love with them: Jawbone Big Jambox – The best Bluetooth wireless speaker, a staple on every techie’s (or non-techie’s!) desk. With precision-tuned drivers, dual passive bass radiators, and multi-band compressors working in concert, your eyes won’t believe your ears.
Like them: Medley in the Meadow Speaker Blanket – Warm, easy to pack, and plays music! Need we say more?
Love them: Nature Box Subscription – What’s better than an ordinary gift? A gift that keeps coming… every month! Athletes are always looking for healthy snacks to munch on in between meals. Nature Box sends its subscribers 5 full-sized packages of great tasting nutritionist approved snacks. Choose from a month-to-month, 3 month, 6 month, or 12 month subscription.
In love with them: The Dash Wireless Earphones – Athletes, get ready to say goodbye to your phone. These perfect wireless earphones are integrated with 4GB storage allowing its owner to carry up to 1000 songs in his/her ears. The Dash is also a microphone, Bluetooth headset, fitness tracker, heart rate monitor, and best of all, waterproof. Say goodbye to the days of tangle interfering headphones and music players, and hello to a truly hands-free workout!
Like them: Rock Glass – Someone who nearly lives in the kitchen may already have all tools they need for all of their secret recipes. Why not grab two sets of these to give their bar section a little boost?
Love them: Cuisine R-Evolution Molecular Gastronomy Kit – For experienced culinary lovers, watch the video, enough said.
In love with them: Nespresso Pixi Aluminium – approved by the pickiest of espresso palates (me included)! Espresso from this machine never tastes watered down, with plenty of flavors to choose from. Will be treasured by any culinary household, guaranteed.
Like them: Celestial Coaster Set – World travelers often times bring home carefully selected pieces from the different countries and cultures they have visited. Once home how nice would it be to kick back, relax, and enjoy drinks on these beautiful coasters?
Love them: Selk’bag Marvel Collection Wearable Sleeping Bag – Now not every world travel may be a backpacker, but how awesome are these? When the comfort of a onesie meets your favorite defenders of humanity from arguably the best comic book university- we’re almost sure you’ll never set eyes on another sleeping bag again!
In love with them: GoPro HERO 4 – You’ll have to really love them to get this for your host because it will cost you a pretty penny. A GoPro camera has all the capabilities of a hi-res camera plus so much more… A must for any world traveler!
Obviously these gifts aren’t only for the Techies, Athletes, Culinary Enthusiasts, and World Travelers! If you have a special host to surprise, it might be a great idea to split the pricier gifts among a group who may also be going to the event. Which one of these gifts would you love to receive?
We wanted to keep in touch with you over the years and present to you, the amazing real estate company that we work with, The Boutique Real Estate Group.
After ten years in real estate, we noticed a fatal flaw. The industry is consistently 5-10 years behind in everything they do. Instead of coming up with new ideas, most real estate agents react to old ones or just “keep up”.
We love real estate. That’s why we’re fixing it. No other real estate brokerage in California offers everything we are capable of offering to you. We believe sellers should expect more out of their agent. After all, your agent is marketing one of your family’s most valuable investments. Why not do everything to defend the highest possible sales price?
A bit about us:
- Video and/or Film Production
- World Class Social Media Marketing
- In-House Creative Team
- Web Savvy Selling
- A Collaborative Team of Realtors
- Unique Property Website For Your Home
- Staging & Interior Design Consultation
- 360° Interactive Tour
- Professional Photography
- Customized Property Brochures
A few recent examples of our work include:
Please connect with us at www.TheBoutiqueRE.com
Curious about the value of your home? Visit www.GetMyHomeWorth.com to find out today.
Now, we would love to hear from you so give us a call or email and let’s chat.
Tom & Linda
via California Pacific Homes
IRVINE, CA–(Marketwired – Nov 6, 2014)- California Pacific Homes presents two opportunities for an extraordinary Irvine address at Zinnia and Caserta attached-home neighborhoods in Cypress Village. Zinnia’s townhomes and Caserta’s townhomes and flats feature a variety of innovative floorplans to suit the lifestyles of today’s buyers. With designer-upgraded homes ready for early 2015 move-ins or the opportunity to choose your own custom finishes on homes ready for move-in later in the New Year, buyers are encouraged to tour today and explore the neighborhoods’ convenient location just steps from resort-style recreation and top-rated Irvine schools. To stay informed on neighborhood updates and new phase releases, join the appropriate Interest Registry at www.CalPacificHomes.com.
“Zinnia and Caserta offer buyers a lifestyle of distinction — and that’s a quality not often found in a townhome,” said Leslie Stillman, Vice President, Sales & Marketing and Design Center for California Pacific Homes. “From the architectural styles to a vibrant, walkable location, buyers recognize just how exceptional these neighborhoods are.”
Zinnia’s townhome designs offer 2 to 4 bedrooms with 2.5 to 3.5 baths and a convenient two-car attached garage in approximately 1,163 to 1,531 square feet. Select floorplans include charming decks, private, fenced courtyards, a secluded downstairs bedroom or home office and an optional second floor configuration with dual master bedrooms and a loft. These innovative new townhomes are now selling from the mid $400,000s.
Beautiful exterior architecture, desirable Bosch kitchen appliances, modern amenities and abundant storage reflect the attention to detail in each Caserta floorplan. The neighborhood’s townhomes and flats include 2 to 3 bedrooms plus loft, 2 to 3.5 baths and 2-car attached garage. Interior spaces span from approximately 1,165 to 1,810 square feet with prices ranging from the high $400,000s.
Cypress Village, within the Villages of Irvine®, offers residents everything families want and need to thrive now and in the years to come. Offering the next generation in new home designs, Cypress Village provides residents with resort-style recreation for the young and young at heart, a convenient setting near your favorite places and acres of parks for fun in the sun, and is conveniently located just moments away from the region’s premier shopping, dining and entertainment. Students attend the state-of-the-art Jeffrey Trail Middle School and the newly opened Cypress Village Elementary School, both conveniently located within the Village and part of the heralded Irvine Unified School District.
Created by Irvine Company Community Development, Cypress Village is located in the City of Irvine. Money Magazine recently ranked The City of Irvine as “the top small California city to live in for 2014.” The highly-acclaimed master-planned community is renowned for allowing residents to enjoy a unique lifestyle unmatched in the region — some of the best schools in the state; America’s safest city for nine straight years; abundant open space, parks and recreational opportunities; and world-class dining, entertainment and employment. For more information about the Villages of Irvine, visit www.VillagesofIrvine.com.
California Pacific Homes is a landmark homebuilder comprised of forward thinkers who possess the capacity and intuition to design and deliver inventive new neighborhoods in the most desirable locations. Driven by innovation and a fresh approach, the art and expertise of homebuilding is elevated to the next level by consistently introducing extraordinary new home opportunities to the Southern California marketplace. For more information, please visit www.calpacifichomes.com.
To visit Zinnia, exit the I-5 Freeway at Jeffrey Road and turn right. Turn right on Roosevelt, then right on Rush Lily, left on Nightmist and right on Tulip. The Zinnia models and sales office are open daily from 10 a.m. to 5 p.m. For more information, call 949.502.5373.
To visit Caserta, exit the I-5 Freeway at Jeffrey Road and turn right. Turn right on Roosevelt, right on Rush Lilly then right again on Velvet Flower. The Caserta models and sales office are open daily 10 a.m. to 5 p.m. For more information, call 949.387.9665.
Prices, product type and availability are subject to change without notice.
via William Lyon Homes
IRVINE, CA–(Marketwired – Nov 6, 2014) – The William Lyon Homes Wrap It Up Holiday Sales Event is sparking homebuyer interest with special deals on select homes, including one irresistible offering at the beautiful attached-home neighborhood of Agave in the Village of Portola Springs®. Priced at just $642,000, Residence 3, Unit 95 spans 1,715 square feet with three-bedrooms, three-baths, evolve spaces and a direct-access two-car side-by-side garage. The bright and voluminous interior is adorned with refinements including an upgraded flooring throughout, window coverings, upgraded paint and a convenient location near the community park. Interested buyers are urged to call 949.333.3847 today or visit the sales gallery for more information. Immediate details are available at www.LyonAgave.com. With sales teams motivated to get buyers into their ideal new home before year’s end, there’s no better time to take advantage of this event’s valuable, limited-time opportunities. Visit www.LyonHolidaySoCal.com to view all participating neighborhoods’ Featured Homes.
“Buyers are drawn to Agave because it’s such a wonderfully unique neighborhood,” said Lesley Pennington, Vice President of Sales for William Lyon Homes. “The setting is naturally inviting and the townhome designs are unlike any other in the Irvine area. This Featured Home in particular is an absolute must-see — and one that won’t be available much longer. If you’re interested, contact us soon.”
With prices starting from the low $500,000s, Agave is now selling its final townhomes. Four innovative floorplans range from approximately 1,355 to 1,810 square feet, with well-designed interiors presenting 2 to 3 bedrooms, 2 to 3 baths, spacious living areas, flexible spaces, eco-friendly features and 2-car side-by-side or 2-car split attached garages.
The neighborhood’s ideal location near Portola Parkway and CA-133 offers convenience and serenity in a naturally scenic village that invites easy access to resort-style recreation including parks, pools and tennis courts, as well as scenic trails for walking and hiking. Agave is also located within the top-rated Irvine Unified School District.
The Village of Portola Springs® within the Villages of Irvine® offers residents the luxury of exceptional surroundings, with sweeping views of Loma Ridge and the vast expanses of protected open space. Close to a variety of amenities designed to make the most of the pristine natural environment, Portola Springs features beautiful homes in an array of inspired architectural styles that are just minutes from the region’s premier shopping, dining and entertainment.
Created by Irvine Company Community Development, the Village of Portola Springs is located in the City of Irvine. Money Magazine recently ranked The City of Irvine as “the top small California city to live in for 2014.” The highly-acclaimed master-planned community is renowned for allowing residents to enjoy a unique lifestyle unmatched in the region — some of the best schools in the state; America’s safest city for nine straight years; abundant open space, parks and recreational opportunities and world-class dining, entertainment and employment. For more Information about the Villages of Irvine, visit www.VillagesofIrvine.com.
It matters who your builder is, and William Lyon Homes means it when they say that they put themselves into their homes. They build each and every home as if it were their own and have earned a solid track record for constructing quality homes backed by a solid customer service program since 1954. Learn more by visiting www.lyonhomes.com for updated information on William Lyon Homes’ new neighborhoods.
To visit Agave from the 405 Freeway or I-5, exit Sand Canyon Avenue and proceed north. Turn right onto Portola Parkway, left on Portola Springs and follow the signs to the Agave Sales Gallery and Models, which are open daily from 10 a.m. to 5 p.m. For more information, call 949.333.3847.
Prices, plans and product information subject to change. Special Deals only apply to select homes that are subject to close escrow before 12/31/14. All homes subject to prior sale. Only one home available with the features listed on www.LyonHolidaySoCal.com. Homes that do not already have flooring are subject to added price if upgrade is selected by buyer. Prices subject to change with the addition of more features/upgrades. Features and availability of homes subject to change without notice. Prices effective as of 10/15/2014. Photos shown are model homes and not actual featured homes. See sales counselor for details. CalBRE License #00982816. 10/2014