The inspiration for this new position came from Raj Qsar’s father-in-law, a savvy business owner
The Boutique Real Estate Group has added a “Goodwill Ambassador” to its team.
Ambassador’s “sole purpose is to spread goodwill to everyone he meets.”
The Boutique Real Estate Group has added another person to its team, and it’s not another agent, marketing guru or office management whiz — instead, owner Raj Qsar opted to hire a “Goodwill Ambassador,” a person whose only job is to spread positivity wherever he goes.
The inspiration for this new position came from Qsar’s father-in-law, who has owned a commercial cleaning company for more than 35 years.
“The idea came from him and his good friend,” Qsar said. “They are in the soap business where they sell soap to restaurants.”
“His friend would always eat at restaurants and comment on how beautiful the silverware and stemware looked,” he added. “So after some time, he designated him as his goodwill ambassador.”
When thinking of the perfect person to take on this role, Qsar says he immediately thought of Chuck Underwood, a close family friend who recently listed his home through The Boutique.
“We recently sold his home in Orange County and found him a gorgeous new home,” he says. “Throughout the process, he fell in love with The Boutique and was so impressed by how we operated our brokerage and the way we marketed his home.”
Beyond his newfound passion for the brokerage, Qsar says Underwood’s experience as a business owner along with his wide network of friends, associates and colleagues make him the perfect person to extend The Boutique’s reach beyond the immediate community.
“I can’t think of a more qualified person for the job,” wrote one commenter. “Congrats, Chuck!”
Underwood will take on a number of projects, the first of which is attending a build day with Giveback Homes on June 3, and taking on the hosting duties for the brokerage’s new office opening in Brea, California, and all of the festivities surrounding that event.
Underwood says he was “a bit intimidated” when Qsar came to him with the idea, but he knew he had the chops to take on ambassador duties.
“The Boutique is such a powerhouse brand in the Orange County real estate market, but I knew that with my outgoing personality, dedication, drive and true enthusiasm I could get the job done for The Boutique,” he says.
“It means I have a weight on my shoulders and am determined to spread goodwill to everyone I meet every single day,” Underwood added.
Although Underwood is barely a week into this new position, Qsar says they’re planning to expand the program to include additional ambassadors.
“Yes, of course,” he says excitedly of adding more ambassadors. “We already have a waiting list of three prime individuals who have applied for the position.”
For more information the the Goodwill Ambassador program or to learn more about The Boutique please visit www.JoinTheBoutique.com
Social media has been a powerful tool for the real estate industry. Real estate social media accounts have sprouted up everywhere! Brokerages, publications, investment firms and realtors are all on social media.
Below is a list of amazing real estate social media accounts! Click on the buttons below to skip to your favourite platform!
Facebook – Real Estate Social Media
The Boutique Real Estate Group
It’s safe to say that you could follow The Boutique Real Estate Group on any of their social media accounts. But, with over 30,000 likes on their Facebook page, we saw it fit to include them in this section! However, it’s not just about likes, they also get hundreds of likes, loves and wows on every post!
Orange County’s fairytale city of Anaheim has been growing since 1890. It remains a hugely popular vacation destination, business HQ, and playground for visionaries. From Victorian mansions, to Colony Historic District, modern homes, and Sleeping Beauty’s castle in the Disneyland Anaheim Resort area, with the backdrop of the snowcapped mountains of the Santa Ana Canyon, there is plenty to feast the eyes on here.
In 2008 the city announced plans to double the number of housing and commercial business spaces in the Platinum Triangle area around Angel Stadium, as well as to incorporate a new rapid transit system. So how has the city’s face changed since then?
With the help of Google Street View, we complied a collection of interactive time-lapse images showing how Anaheim has been improving its appeal in recent years. Simply hold and drag the arrow left and right to see the old vs new:
1. Walnut Village Retirement Community – West Anaheim
Year Built: 2009
Walnut Village is operated by nonprofit Front Porch, and has become one of the top rated centers of its type since 2010. The community provides assisted living built around a shop lined village square, was awarded Continuing Care Retirement Community of the Year by 50+ Builders Magazine, Gold Award for Best Small CRCC by the NAHB, and Beautification of Anaheim Award.
SpringHill Suites’ new hotel in Anaheim puts guests in close proximity to Disneyland, while catering to business travelers with interiors featuring desks and light spaces, as well as an on-site snack shop and small fitness center. Conveniently located near the Anaheim Convention Center, the hotel features its own modern, boutique meeting spaces.
3. Courtyard Anaheim Theme Park Entrance – Anaheim Resort
Year Built: 2015
The new 6-story Courtyard Marriot in Anaheim sits close to the theme park entrance, offers vibrant décor, a family-friendly atmosphere, and even sports its own waterpark on-site, complete with water slides. Some rooms offer views of the Disney firework shows at night. The design provides a unique blend of mission and modern aesthetics.
4. Holiday Inn Express & Suites Anaheim Resort Area – Anaheim Resort
Year Built: 2016
The brand new Holiday Inn Express & Suits Anaheim Resort Hotel offers 5 stories of accommodations, an onsite pool and splash area, and is just moments from all the excitement of Disney. Found right off the expressway and steps to Downtown Disney this hotel is well situated for families looking to get in every moment of action they can.
5. SpringHill Suites – Anaheim Resort
Year Built: 2014
The second new SpringHill Suites hotel on this list – this building puts visitors right in the heart of it, with easy walking to the resort and Anaheim convention center, as well as downtown amenities. Modern design, kid-friendly interiors, and an on-site CVS Pharmacy and coffee and tea shop make this a great convenient choice for tourists.
6. Hyatt Place at Anaheim Resort and Convention Center
Year Built: 2014
Another new hotel just down the street, Hyatt offers guests walking access to resorts, convention center events, the farmer’s market, garden walk, and art walks. Standing out from the others on the list, Hyatt Place boasts architectural elements that reflect the interior’s more business-like minimalist chic design.
7. Kaiser Permanente Orange County Anaheim Medical Center – Canyon District
Year Built: 2012
One of the largest employers in Anaheim has opened an expansive new medical facility encompassing 434,000 square feet. The building replaces the old Lakeview Hospital built back in 1979. The new campus is built around a 3-acre ‘healing garden’, hosts 262 private rooms, emergency treatment bays, labor and delivery rooms, and a helipad.
8. The Crossing Apartments – Canyon District
Year Built: 2010
In contrast to the other new buildings on this list The Crossing rental apartments in Anaheim offer a bolder exterior with modern lines and a dash of color. Taking sustainability seriously from start to finish, the LEED Gold Certified apartment building boasts a 94% landfill diversion and 75% recycling rate during demolition and construction.
9. Anaheim Regional Transportation Intermodal Center (ARTIC) – Platinum Garden
Year Built: 2014
The spaceship-looking Anaheim Regional Transport Intermodal Center (ARTIC) is a bold addition to the architectural landscape of this area. This transport hub’s diamond quilt-shaped exterior was created to optimize sustainability. Solar provides 20% of the energy used by the building, which lights up in bright colors at night. Winner of the 2015 Public Works Project of the Year Award, and LEED Platinum Certified, it is also home to a Bitcoin ATM.
10. Ajax La Palma Business Center – Canyon District
Successful real estate branding can’t be accomplished with just a fancy logo or a catchy motto. The real secret behind strong real estate brands is a combination of creative elements and on-point messaging into a coherent identity. And if you want to become a real estate branding champion, it takes valuable content, a strong media presence, and regular interaction with your audience to convey that identity.
Each of the agents and brokers listed below (in no particular order) has mastered the art of branding in some aspect, so check out what makes their brands unique and memorable, and learn how you can emulate their methods to bolster your own real estate agent branding.
Qsar’s brokerage has been a leader in the video marketing sphere for some time now — so much so he could be designated the King of Real Estate Video (should such a designation exist). From hiring excellent video marketing vendors to help him capture some amazing listings, likeHale Ali’i, to shooting his own recordings featuring his agents and the properties they represent, Qsar has shown a knack for crafting wonderfully attractive and charming videos that make you want to watch over and over again … even if you don’t happen to be in the market for homes for sale in SoCal. The videos have now become a trademark of his agency, and it’s thanks to some nifty real estate branding savvy from Qsar.
It’s hip to be square. The Geeky Girls Archer and Davis have taken this mantra to heart with their real estate branding approach — one that’s made them well-known in the world of real estate. The social proof is in the pudding: Just take a look at the duo’s Placester website homepage and you’ll see a multitude of industry members sporting Geeky Girls gear. A bold color scheme to accompany their creative logo and a sense of pride in their unique business persona have earned the pair quite a following. Want to emulate success? Don’t feel obligated to label yourself as “The [Insert Adjective Here] Agents.” Instead, focus on what separates you from other agents in your market and blend that information seamlessly into your real estate marketing. For instance, if you mostly sell great beachside properties, use language in your marketing messaging to denote your status as one of the premier beachfront property sellers in the region. A catchy moniker, like The Geeky Girls, is simply gravy.
Matt Beall is a prime example of real estate branding done right for several reasons. He built his agency, Hawaii Life, rapidly — more than 200 agents and brokers have joined the firm’s 11 offices in just four years. He’s hosted a brokerage-sponsored real estate conference called Worthshop that has featured numerous big industry names. He positions his firm online as the preeminent brokerage in the state. And, on top of all that, he’s even managed to get his agency some airtime on HGTV, thanks to the aptly named series “Hawaii Life.” In other words, Beall has put in the work needed to build a powerhouse real estate firm and is now focusing on maximizing its potential by getting its name out through various channels.
Not all real estate marketing strategies need to focus entirely on getting in front of consumers. Directing your marketing tactics at your peers can position you as a thought leader in the agent community. Take Thorne and Fauquier, for example: Their RE/MAX-sponsored “Mobile Agent TV” webisode series entails them interviewing the best and brightest in the real estate sector. These shows (like the episode above featuring Placester’s Seth Price) inform agents and brokers all over on how to better their bottom lines with the latest and greatest sales and marketing efforts, emerging technologies, and general business tips. Additionally, though, the series has transformed them into knowledgeable agents in the eyes of their local market. Each and every episode of “Mobile Agent TV” enhances Thorne and Fauquier’s status as a go-to resource.
It pays to work in one of the hottest (literally and figuratively) housing markets in the nation, but even that is no guarantee for success. Miami-area agents Jill Hertzberg and Jill Eber, who have capitalized on their first-name branding opportunity, understand that it takes some special marketing to stand out from the crowded field of real estate professionals operating in sunny Miami-Dade County. Thus, the dynamic duo has worked hard over the last several years to cement themselves as the premier agents not only in South Florida, but across the U.S. and world. Nearly every usage of their simple-yet-elegant logo is accompanied by copy denoting their status as “the #1 agent team worldwide.” When you’ve got the numbers to back up your claims, it’s an easy decision to take advantage of such a title. The Jills don’t rest on this logo and tagline, however — they also make sure to optimize their joint real estate website, produce detailed real estate videos, and take advantage of speaking engagements and other promotional endeavors.
Branding for real estate businesses is primarily accomplished online these days, thanks to a bevy of inbound marketing tactics agents and brokers can implement. But offline marketing methods can also make an impact. For instance, Realtor and Placester customer Travis Greene has added his real estate agent branding to his truck, meaning he can promote his business simply by getting behind the wheel. Offline marketing techniques like this can go wrong (very wrong, in some cases), but Greene manages to incorporate his online branding into the real world effortlessly and attractively. Having a strong internet presence is vital to real estate marketing success, but spending some ad money on things like this can still offer reputational benefits.
As we’ve discussed on the Academy before, agents have a wide array ofreal estate conferences available to them. Some of these conferences cover broad topics, like technology’s role in real estate and how to better organize your team. Others take a different approach — like Hear It Direct, a series of consumer-meets-agent events started in part by Sue Adler. What better way to market yourself than to speak with buyers and sellers in your area and answer their questions? As with the RE BarCamps that have become popular among agents nationwide, Adler’s Hear It Direct conferences have helped close the divide between agents and consumers, and make it simpler for both sides to understand one another. Adler can take a lot of credit for how successful Hear It Direct has become and deserves recognition for her selfless real estate branding. It’s a novel approach to a fundamental idea: Speaking and networking directly with those you want to work with.
You have to go to great lengths sometimes to develop effective real estate agent branding — literally and figuratively. Sacramento-based Realtor Jon Hesse, for instance, flew a great distance to meet up with a branding firm he hired to get his photos taken for promotional images. The results? Well, just look at the “about me” infographic above, which features one of the images taken by the agency. It’s simple, yet shows Hesse is serious about his business because he’s willing to take the time to get professional shots taken. The same branding is used atop his real estate website and on all of his major social media accounts, meaning he’s taking full advantage of the branding services he secured. It can cost a pretty penny to get photos taken by seasoned pros, but if the fruits of that labor end up making you look reputable in the eyes of your audience, it’s more than worth the expense.
When you think “skydiving,” you may think “risky,” but perhaps that’s exactly what Giguere wants you to think: that she’s willing to take risks to help her clients close deals and provide excellent customer service. Look closer at her real estate branding, though, and you realize she’s much more than a gimmick. Giguere has charm and personality to spare, and clearly shows she cares about her clients. Email is a core element of her real estate marketing plans, as shown in this Academy post, while she also spends a great deal of time on her blog to inform the local community about interesting events, venues, restaurants, and other goings-on. Simply put, Giguere goes all out to make herself as personable and relatable as possible — and she passes that test with flying colors.
To become a local, trusted brand name, real estate agents must implement some creative real estate marketing. A high-quality, appealing logo can be a great starting point for establishing your brand, but the real secret to broadening awareness and generating interest in your business is to use your brand marks in as many places as humanly possible. That means doing what Realtor Julian Pilarski has done, creating a beautiful real estate logo (like his below) to use on every page of your site, in your email marketing, atop your social media accounts, on flyers, in ebooks, and any other marketing collateral you create.
Pilarski specifically does an excellent job of using his logo in his real estate videos, as evidenced above. The branding is prominent at the beginning and end of his videos, and is even used in the corner of the screen mid-video. Seemingly small touches like these used hundreds of times over will add up over time and resonate more and more with local real estate customers.
Some agents forget to have a print real estate branding strategy in addition to online tactics. Look to Judith Weiniger’s marketing, for inspiration: She has mastered the art of the real estate mailer. Weiniger sends out print collateral like market reports and a home seller’s guide that are perfectly branded. They feature her agency’s logo, have a unified color scheme, and, most importantly, feature lots of valuable content that educates her audience.
Who do you think will be atop the list when recipients decide to buy or sell? Once again, consistency is key. Weiniger noted in a Placester Academy post that sending out mailers a dozen times annually is ideal. Doing so has helped get her and her company top-of-mind with qualified leads in her market.
Need some real estate branding ideas? Check out our Academy post 75 Ways Real Estate Agents Can Promote Themselves Online. What are some real estate brand examples you’ve seen that you loved? Share some notable instances in the comments section below!
On January 1, 2013, Raj Qsar launched his great experiment: a brokerage that eschews more traditional real estate methods in favor of a new and creative marketing approach. The Boutique Real Estate Group began its journey on that first day of 2013 with three agents, a creative director, a social media manager and an office manager — and it’s taking southern California real estate to a new level. The experiment worked.
Raj Qsar is the principal and owner of The Boutique Real Estate Group and a 10-year veteran of real estate sales and marketing. Raj shared his vision of the Boutique with me, and it’s a compelling story of the birth and growth of a real estate brokerage that tends to do things a little bit differently. It’s a story of success that provides insight into a free-thinking yet savvy group of professionals who, in Raj’s own words, have formed “a technology company that is super-passionate about creative design. And oh, by the way, sells real estate as well.”
I wanted to tell a story
Ask the people who know Raj and The Boutique to describe what sets them apart, and you are likely to hear “video.”
That seemed a good place to start my discussion with Raj, so I simply asked, “why video?”
Instead of the expected responses — “Video is the future!” or “Real estate is visual, it lends itself to video” — what I heard was, “I wanted to tell the homeowner’s story. A story not just about the home, but about the neighborhood and why they loved living there.”
Raj found a wedding videographer who took a narrative approach to his work: Instead of taking the standard pictures of bride, groom and wedding party, the videographer was telling the story of the couple. Believing that this style could translate to real estate, Raj contacted him and said, “I want you to tell a story. A story about a house.”
“What do you mean, a story about a house?”
This was in 2009, before video was a buzzword, before video was cool. Real estate “video” at that time typically consisted of a fancy slideshow: still images pieced together using zoom effects, with pleasant music playing in the background.
“That’s not video, that’s pictures stitched together to appear video-like. It’s fake video,” Raj told me.
Raj was at a listing presentation for an expired property. It had languished on the market for nine months with only five showings and no offers. Raj pitched the idea of a “real life” video to the sellers, one that would focus on why the sellers had lived in and loved this home for so many years. It would highlight not only the home, but also weave the community and local businesses into its story line. They loved the idea.
Raj walked away with the listing and a promise to create a new kind of video.
There was one problem: he had no idea how to do that. Passionate about creative design, Raj knew where to find the right people to pull this off. They storyboarded some ideas, professionally staged the home, took amazing photos, shot true video footage of the home and neighborhood, created an online marketing campaign, translated that campaign into multiple languages and set off to sell the property.
That was just the beginning.
“We are so OCD about every fine detail that we re-shot and re-edited the video several times, even going through multiple soundtracks and music choices before we went live.”
With the video complete, Raj delivered it to his sellers and asked them to share it with friends, family and neighbors. The home was in a small, tight-knit, gated neighborhood, and the owners shared the video with their Bunko group — which included about 70 of the neighborhood’s 100 homeowners.
Raj is proud of the fact that they took that listing and got an over-list price offer in two weeks.
But he’s prouder of the fact that the video was so well received that over the next three years, they listed 13 homes in that subdivision, setting price records almost every time.
The owners loved the video. They shared it with other homeowners who loved it. It was high quality, it was memorable, and it made the phone ring when people were looking to sell.
In case you think this reception of a property video was just dumb luck, there are other similar stories. A condo association played a video produced by Jeremy Lehman, The Boutique’s CTO, at their board meeting because it highlighted the neighborhood so well. A couple of the board members were considering selling their homes. Who do you think they called? The Boutique group has now listed 15 of those condos.
The video brokerage
Raj considers video a catapult to get in front of sellers. While a video may not sell a home directly, the quality and effort Raj’s brokerage puts into video sets them apart from the masses. It identifies them. They are now locally (and I would argue, nationally) thought of as “the video brokerage.”
As time marched on, Raj took video production in-house. He bought the equipment and brought in experts, lowering the production cost and allowing them to shoot videos on about half of their listings. If there is a story to tell, they will tell it in multiple formats, across multiple platforms, including video.
But Raj stresses that it’s not just video. When The Boutique takes a listing it usually spends about three weeks getting it ready before submitting it to the MLS.
At this point in the conversation, I stopped Raj and said, “Three weeks? Who takes three weeks to get a home in the MLS?”
“We do,” said Raj. They storyboard the property and neighborhood, professionally stage the home, hire select professional photographers, process and edit those photos, shoot and edit video, create a 90-day content calendar that maps out how the listing will be promoted on various social and listing syndication sites and discuss how will they share the home’s story. Then, and only then, is the property ready for the MLS and their marketing push.
The first hire
Ask most fledgling brokers or team leaders about their first hire and they will probably say they brought in a transaction coordinator, buyer’s agent or office manager. In fact, every person I’ve talked to who built their own team or brokerage started by hiring one of those people.
Until I talked to Raj, that is: His first hire was a creative director.
Their graphic designer on staff — on staff, not contracted out — is degreed. “It’s not like we are using the broker’s assistant’s cousin who just graduated from junior college to do our design work,” said Raj.
That attitude defines Raj and The Boutique. He wants the best, and only the best, for his brokerage, his agents and his clients.
This tenet is reflected in part by their technology standards: The Boutique is Apple-based, and all agents must be on Apple products. No agents design their own marketing material; it all goes through the in-house creative designer, and everything goes through the videographer. They have three preferred listing photographers, and those are the only three that agents can use. Before even going into the home, however, it is staged by their in-house stager. Why so much quality control? Raj said, “We make our agents do these things because we know they work, and they give our clients and agents the best chance of success.”
On lead generation
Pretty pictures are nice, but ultimately you need leads. I asked Raj about his strategies for lead generation and listing syndication.
Raj said they are on all of the major platforms: Zillow, Trulia, Realtor.com and Homes.com. “By far and away we’ve seen the most benefit from Zillow. The quality of leads and amount of leads that come in from Zillow is superior to the rest. Our rep makes a big difference too. He’s a partner with us.”
One of the first things The Boutique does when they get a new agent is have them sign up for the “pro” level on all the major search sites. This ensures agent buy-in and facilitates lead management and consistency.
“Speed of response to Internet leads is critical,” Raj informs us. “We used to route leads to agents on a round-robin basis. As we got more sophisticated, and realized that if you don’t reply to a lead in two minutes that you’ve lost it, we brought in an in-house lead incubator whose job is to qualify and curate contacts.” The Boutique generated 3,600 inbound leads in 2014 though portal advertising and in-house lead generation efforts. Staffing a lead incubator position has freed up Raj’s agents and shifted them from receiving brokerage leads to receiving appointments.
There is no Plan B
Talk to Raj for two minutes about real estate and you will see that he is a very passionate man with a strong focus on creative design. This comes through not only in his listings, but in his philosophy on running a brokerage.
“It’s all about the consumer and their experience. We are hired to sell a property, but a property isn’t just bricks and mortar and walls. Every home has a story and if we tell that story well, we can create an emotional response — and when a buyer is emotionally involved in the story, they are more likely to purchase.”
How does that vision scale? Can it scale? What are Raj’s future plans for The Boutique Real Estate Group?
“I’d like to open another five offices in southern California in the next five years,” Raj told me.
“What about expanding outside of SoCal?” I asked.
“I get those calls about once a month. Some big-box brokerage or franchise will approach me about expanding. We love what we do. We hustle, we sell a home and we reinvest than back into the business. We add to our knowledge and technology. I have no Plan B. This is what we love, this is what we do.”
Video marketing in action
The Boutique Real Estate Group is known as “the video brokerage,” so we’d be remiss if we didn’t include some sample videos.
“It’s not all about the price point,” Raj tells us. “Yes, we are focusing on the luxury market by providing luxury services to our agents and clients. These services are what truly set us apart. We respect where our industry has been but we are pushing the envelope and going in a whole new direction — and we are just getting started.”
Visit The Boutique’s YouTube Channel to see how they market their listings — and their brokerage.
Here is a recent listing video that exemplifies The Boutique’s philosophy of storytelling.
And here is a video for a magnificent luxury estate in Hawaii. The Boutique Real Estate Group was brought on as a co-lister for this property due to their skill and expertise in social media, video and creative design.
Erica dishes on the economy and maintaining agent value in 2015
Are you optimistic about 2015?
An approaching year always carries a certain sense of hope and excitement, and I’m especially looking forward to seeing how work and new relationships from this year progress and grow in 2015.
Yes; the economy has slowly, but progressively, gotten better, and the U.S. is working toward once again being a balanced and stable contributor to the global economy. Watching the unemployment rate get lower, seeing mortgage interest rates hover below 4 percent and knowing that the Federal Reserve is cautious about raising rates, which have effectively been around zero since 2008, leaves me feeling confident that slow and steady will win the race. Things are not as secure as we really need them to be, but we appear to be on the right path toward stabilization, which does leave me feeling optimistic about 2015. Also, with a presidential election on the horizon, it’s safe to say that things will continue to progress slowly and the Fed will proceed with caution.
The housing market?
The housing market has been fairly volatile in the recent past, but in late 2013 and into 2014 it feels as though things are getting back on track. Even with a little lull from the fall extending into winter the market is better now than it was a few years ago and appears to continue to get better.
I’m very excited for a successful year … working with The Boutique Real Estate Group allows me the amazing opportunity to work with, and learn from, industry leaders. Whether it’s the introduction of the latest technological advancements, Raj Qsar stretching our company’s reach globally and teaching us about out-of-the-box market preparation for our client’s homes, or our in-house staff reminding us to build and nurture relationships, they all lend to our “boutique” culture of approaching real estate differently and effectively — and, as a result, thriving.
What are you worried about?
My worries tend to be more personal; will I connect with the right people?
How much do you fret about global events?
The global economy is such a force to be reckoned with and has so many constantly changing facets that it can be overwhelming … I don’t know that I worry about global events as much as I try to maintain a working knowledge of what’s occurring. Am I worried that the European and Japanese markets are set to tank? Yes. But I’m hopeful that the right people, who are much smarter than I am, are already addressing the potential problems. So, I tend to concentrate more on what I can do to affect positive change — I can make sure my clients are realistic and setting the listing price of their homes in a way that makes sense in their local market while still achieving their personal goals, and in the instance of buyers, I can work diligently to find them a home that is responsibly set within their budget while still allowing for future growth in their real estate portfolio.
Will mortgage rates go up or down next year?
It seems that “stability” is the name of the game … rates will move, they will respond to the climate set on Wall Street, but will there be drastic changes in either direction? Probably not. It seems that the Fed is set to keep rates low going into 2015 while we concentrate on maintaining the strength our economy has gained up to this point. 2016 going into 2017? Now, that’s a different ball game.
Will home prices appreciate next year?
As long as we stay the course, homes will most likely see a gain in 2015 … some homeowners have seen gains already this year.
Will agents be more productive next year? Why or why not?
Agent productivity is such a subjective thing — agents who are producing now will continue to do well; agents who are learning and implementing strong strategies now will do well next year. Personally, I plan on being massively productive, and my goal is to triple my numbers from this year.
Will the portals play a bigger role next year?
It will be interesting to see how Zillow’s acquisition of Trulia will play out in February; the industry impact could be dulled as the company experiences growing pains, and it’s possible that newer strategies will be implemented later in the year leaving the largest changes to occur in 2016. However, the portals will always play a large role — potential buyers and sellers are interested in the ease of use of these products that seem to offer tons of information freely at your fingertips.
What will be the biggest source of real estate leads next year?
This is still a word-of-mouth market; the biggest source of leads will always be current clients.
Are you making plans to expand, contract or maintain your business next year?
Our company is growing at an amazing pace, and it’s quite a ride! It is my intention to grow with The Boutique and triple last year’s business.
What is the biggest challenge for the industry in the coming year?
Maintaining agent value is a main concern for me. It is easy for consumers to get caught up in the portals, to jump online and do some quick research and feel like they have good working knowledge of the local area. But it falls to our shoulders to show our clients that, actually, quick and easy is not the order of the day; websites like Zillow, Trulia, realtor.com, etc., cannot give an all-encompassing value estimate. There is no algorithm for nuance; there is no way to measure the subjective nature of home selling or the emotion involved on the consumer level. It is up to us to ensure that clients are aware of our value by sharing our comprehensive market knowledge, anticipating their needs and exceeding their expectations in every transaction — and by offering them the personal touch that these websites cannot give.
We wanted to keepintouch with you over the years and present to you, the amazing real estate company that we work with, The Boutique Real Estate Group.
After ten years in real estate, we noticed a fatal flaw. The industry is consistently 5-10 years behind in everything they do. Instead of coming up with new ideas, most real estate agents react to old ones or just “keep up”.
We love real estate. That’s why we’re fixing it. No other real estate brokerage in California offers everything we are capable of offering to you. We believe sellers should expect more out of their agent. After all, your agent is marketing one of your family’s most valuable investments. Why not do everything to defend the highest possible sales price?
Clementine Pumpkins Peel a few clementines and dress them up with a stick of celery to make clementine pumpkins!
Jack O’ Lantern Hummus Dip Use your favorite hummus spread and layer the top with your own jack o’ lantern design using black beans, olives or raisons. Layer the sides with whole grain crackers, veggies or fruit!
Cheesy Witch Brooms Use kitchen scissors to slice the bottom half of a cheese slice, wrap it around a pretzel stick, and then use a fresh chive as a string to hold it in place.
Mummy Toast Take a few slices of toast, layer with a spread of marinara sauce, and top with spring cheese and olives for eyes! Enjoy toasted or un-toasted!
Hot Dog Mummies Pigs in a blanket, Halloween style! Cut your dough in long, thin strips, then wrap and layer your hot dogs. Place them on a baking sheet in the oven and add ketchup for eyes!
Cheese Pumpkins Form soft cheese into balls, and then carve out the pumpkin lines with a toothpick. Now, insert a pretzel as the stem and enjoy with your favorite crackers! You could even do a larger version of this with your favorite soft cheese dip.
String Cheese Ghosts Take your average string cheese, cut them in half and fringe the edges to make these fun octopus ghosts. Add them to a snack plate with crackers and fruit that the kids are sure to love!
Owl Crackers Take large crackers, layer with cream cheese or hummus, and top with mini crackers, raisons and almonds for this irresistible owl snack!
Spider Sandwiches Treat your kids their favorite sandwich, Halloween style! Whether it may be ham & cheese, or peanut butter & jelly, adding carrot or pretzel legs to their sandwich will make lunch more festive and fun.
206 N Madrona Ave #108 is a Gorgeous Model Perfect End-Unit Townhome in The Heart of Brea. Located On A Peaceful Cul-De-Sac This Home Boasts Approximately 1,400 sq. ft. of Living Space with 3 Bedrooms & 2.5 Bathrooms. Open Concept Kitchen with views to Family Room. The Home Lays Out Perfectly into an Open Floor Plan and is Anchored by a Cozy Fireplace In The Family Room. Great Natural Light Beam Throughout This Home. Opulent Master Bedroom & Bathroom with Dual Vanities with Solid Surface Countertops, Custom Paint, Upgraded Floors and Walk-In Closet. Inside Laundry Room, Two Car Attached Garage with your own private Driveway. Great Entertainers Backyard with Plenty Of Room for Friends & Family to Enjoy. Walk to Downtown Brea, Birch Street Promenade, Movies, Improv, Fabulous Restaurants, Nightlife and Award Winning Schools. Low HOA and No Mello Roos.