La Habra Movies in the Park May 18-Oct. 12
Join the Recreation staff for an outdoor, family-friendly movie on Friday nights. Participants should bring their own lawn chairs and blankets and can enjoy food vendors and the Bamboo Kids Club. Movies begin at dusk.
Time/Place: See website for schedule.
Contact: www.lahabracity.comNewport Beach Jazz Festival June 1-3
A star–studded lineup of musicians, delectable food and drink selections, and dancing on the lawn. The festival kicks off on Friday night featuring Michael Lington with Kenny Lattimore at the Hyatt’s Back Bay Amphitheatre. On Saturday and Sunday, the festival heads to the Back Bay Golf Course for two jam-packed days filled with the finest smooth jazz, R&B, funk and soul!
hyattconcerts.comRare Vintage Air VW Show June 2
Bring your VW to the Rare Vintage Air VW d’Elegance to kick off the Prado & Classic weekends. We have great raffle items from our sponsors. We are also having a 50/50 raffle. Grinderz will have great food, soft drinks and beer on site at a discount price.
Time/Place: 9am-3pm / Old World Village, Huntington Beach
Family Fun & Wellness Fair June 2
Free health screenings and checkups while enjoying good food, live music, and informative offerings from the exhibitors. Families will enjoy the various entertainments such as live music performances, face painting, prize giveaways, and more!
Time/Place: 9am-2pm / Pretend City, Irvine
Contact: 949-428-3900 / www.pretendcity.org/healthfair
San Diego Rail & Sail June 2
We will motor coach to SJC to board an Amtrak train for a coastal ride to San Diego’s waterfront shops and restaurants at Seaport Village and the “Headquarters,” with time at leisure for lunch on your own. Choose to spend the afternoon exploring the USS Midway or enjoying a San Diego Harbor Cruise.
Time/Place: 8:30am-6pm / Norman P. Murray Community & Senior Center, Mission Viejo
Contact: 949-470-3062 / www.cityofmissionviejo.org
Be More Healthy Expo June 2
Health and wellness related exhibitors will showcase their products and services to thousands of potential customers. Free admission! Open to the public.
Time/Place: 9am-3pm / Seal Beach Pier
Mission Viejo Film Festival June 2
Each screening will present films that meet the run-time guides for each category: “Short Films: High School”, “Short Films: College/Indie” and “Music Videos” The following five awards will be presented – the Mark Jennings Award, City of Hope Award, People’s Choice Award, The MV Award, and the Mayor’s Award.
Time/Place: 4-8pm / Saddleback Performing Arts – McKinney Theater
Contact: 949-470-3062 / www.missionviejofilmfestival.
Corona del Mar Scenic 5K June 2
Whether running the 5K course, participating in the 2-mile Celebration Walk, or simply cheering the kids on in the Youth and Dolphin Dash series, all registered participants are hosted to a complimentary restaurant row feast of local eateries. Don’t miss the festive post event party complete with live entertainment, unique sponsor and vendors, awards ceremony and more.
Time/Place: 6am / Ocean Blvd & Heliotrope Ave.
Huntington Beach Concours Classic Car & Motorcycle Show June 2-3
A fun event where car lovers and enthusiasts can come to enjoy themselves, while knowing that they are also helping a worthy cause, The Huntington Beach Library Children’s Resource Center. It is rated # 1 in California, please help us keep it that why by attending this year’s event.
Time/Place: Sat 9am-2pm, Sun 9am-4pm / Huntington Beach Central Park
Contact: 714-904-5034 / www.hbconcours.org
Dino Days June 2-3
There will be fun for the entire family with a walking DINO tour of a life-size moving T-Rex, Velociraptors and a Dilophosaurus. Wristband includes dinosaur tour, arts and crafts, face painting, balloon artist and unlimited games.
Time/Place: 10am-2pm / Nature Park, Lake Forest
Contact: 949-273-6960 / www.lakeforestca.gov
Fantasea of Quilts, Quilt Show June 2-3
Traditional and non-traditional style quilts will be on display. It brings together the “best of the best” in quiltmaking, with aisles of displays, retail exhibits and more. Opportunity quilt: Sunshine, Lollipops, and Rainbows with Kaffe Fassett Fabrics, $1 per ticket or 6 for $5. $10 and parking is Free! Auction is at 1 pm on Saturday.
Time/Place: SOKA University, Alisa Viejo
Contact: 949-547-6961 / www.beachcitiesquilters.org
Lost & Found Vintage Flea Market June 3
Unique, curated, and rare vintage finds! Not everyone knows this, but The LAB stands for “Little American Business” and that’s exactly who we are and what we strive to support.
Time/Place: 11am-4pm / The LAB Anti-Mall, Costa Mesa
Tustin Street Fair & Cook-Off June 3
The event features a one-day Chili Cook-Off, salsa competitions, craft booths, non-profit food vendors, commercial vendors, entertainment, kids area, music, family friendly contests, wine & beer booths, family plaza and carnival attractions.
Time/Place: 10am-5pm / Old Town Tustin
Contact: 714-573-3326 / www.tustinchilicookoff.com
Celebration of the Arts June 3
Dozens of artist’s exhibits and sales, including paintings, photography, ceramics, mosaics, jewelry, sculptures, wood carving, glass art, mixed media and cultural activities. This is a family friendly event offering free activities for all ages, sharing the creativity & talent of our community.
Time/Place: 11am-4pm / Thomas Lasorda Jr. Memorial Field House & Hurless Barton Park, Yorba Linda
Contact: 714-996-1960 / www.artsyl.org
Russo and Steele Collector Automobile Auction June 8-10
The auction event will provide the electric atmosphere of auction in the round auction block and also provide enthusiasts an outstanding destination to bring the whole family to experience their passion of classic cars.
Time/Place: 9am / Newport Dunes Waterfront Resort
Laguna Niguel Summer Concerts June 8-Aug. 10
Bring your family and friends to enjoy a night of music under the stars! Food and dessert will be available for purchase from gourmet food trucks.
Time/Place: Crown Valley Community Park, Laguna Niguel
Contact: 949-425-5100 / www.cityoflagunaniguel.org
Annual Pier Swim June 9
Get yourself in shape, practice your stroke, learn the motions of the waves and you’ll be in good company when the pier swim arrives. Join or watch this annual tradition as groups of swimmers from 12 years old and up swim approximately 1/2 mile around the Huntington Beach Pier. $25 entry fee.
Time/Place: 7am / Huntington Beach Pier
Contact: 714-960-8870 / www.huntingtonbeachca.gov
Dana Point ArtFest June 10
An outdoor, top-quality juried art and music event that brings artists and community together. A free community festival of fine art, live music, food, and more.
Time/Place: 10am-5pm / Dana Point Lantern District
Flag Day Retirement Ceremony June 14
The City of Rancho Santa Margarita is proud to offer an opportunity for residents and guests of all ages to honor the American Flag with this observation and flag retirement ceremony. The ceremony is held to destroy properly – by burning – worn, damaged or otherwise unserviceable American Flags in a dignified manner in accordance with The United States Flag Code.
Time/Place: 7:45-8:30pm / Bell Tower, Rancho Santa Margarita City Hall
Chili at the Beach June 16
Chili Cook-Off and Salsa Tasting Contest. In addition there will be children’s activities with kid’s games and entertainment, all benefiting the Boys and Girls Club of Huntington Valley. Attendance is free with unlimited chili and salsa tasting tickets.
Time/Place: Main St & PCH, Huntington Beach
Contact: 714-536-8300 / www.hbdowntown.com
Summer of Mud Run June 16
Celebrate summer by running (or come cheer on the runners!) the approximate +5k course beginning and ending at Irvine Lake. You will get wet and you will get muddy. Be sure to bring towels and a change of clothing.
Time/Place: 9am / Oak Canyon Park, Silverado
Fête de La Musique June 16
Held in conjunction with “World Music Day” to celebrate the coming of summer each June. The festival is celebrated worldwide on, or near, the beginning of summer. LBSCA has crafted its Fête de la Musique to promote Laguna Beach performing arts through live music by singers and musicians.
Time/Place: 1-4pm / Downtown Laguna Beach
Contact: 949-492-0883 / www.lagunabeachsistercities.
Summer Solstice Garden Gala June 16
An evening “under the stars” with an evening of exquisite food, fine wines, & moonlight dancing in beautiful gardens. This annual event raises vital support for the living and historical collections of the Fullerton Arboretum.
Time/Place: Fullerton Arboretum, CSUF Campus
Contact: 714-278-4792 / www.fullertonarboretum.org
Newport Beach Art Exhibition June 16
Artists, 18 years of age or older, may submit one or two original works of art to be displayed and judged. Entry fees are $30 for one entry and $40 for the maximum two entries. Categories include Painting: Watercolors and Painting: Oils and Acrylics, along with Photography and 3D Art.
Time/Place: 1-6pm / Newport Beach Civic Center
Contact: 949-717-3802 / www.newportbeachca.gov
Wags n Wine June 17
Great Food, Terrific Wine, Silent & Live Auction, Opportunity Drawings, Live Entertainment, Dancing, Dog Adoptions, Pooch Pageant & More! Raising money for Waggin’ Trails – rescuing dogs (and other animals) from certain death in our shelters or bad living situations ensuring they get placed in a forever home.
Time/Place: 1-5pm / Paséa Hotel & Spa, Huntington Beach
Contact: 714-328-8661 / www.wagsnwine.com
Summerfest June 21-24
Carnival rides, vendors, food booths and the famous FV Classic Car Show, great entertainment, and beer garden. Preview Night on Thursdaywhere all rides are $1.
Time/Place: Fountain Valley Recreation Center and Sports Park
Contact: 714-839-8611 / www.fvsummerfest.com
OC Pride 2018 June 23
OC Pride celebrates the 10th annual OC Pride LGBT Parade and Festival. This event celebrates OC’s LGBT community for the opportunity to gather and show their pride.
Time/Place: 9am-6pm / Downtown Santa Ana
Contact: 657-234-7802 / www.prideoc.com
Doheny Surf and Art Festival June 23-24
A two-day celebration of the Southern California surfing lifestyle! Menehune Surf Contest, Surfers Vendor Village, 60’s Surf Contest, Tandem Exhibition, Surf Tricks Contest, Kona Beer Garden (with wine and spirits, too), Live Music, Polynesian Dancing, Great Food, Healthy Living Demonstrations, Surfer’s Art and Collectibles, Classic Longboard Exhibit, Classic Woody Car Show and MORE!
Time/Place: Doheny State Beach
A Taste of Greece June 29-Sept. 2
Art! Three stages of live music and entertainment! Cheap beer and wine! Outdoor eateries and cafes! Free hands-on art classes and daily art demonstrations such as glassblowing!
Time/Place: 10am-10pm / 935 Laguna Canyon Rd., Laguna Beach
Contact: 949-494-3030 / www.sawdustartfestival.org
These real estate brokerages are reaching thousands of people by using the power of social media.
Before, going into the list, we would like to say that these real estate brokerages do not have to be our clients, subscribers or followers.
Furthermore, we did not solicit any real estate brokerages before the research or writing of the lists.
Here’s how the Real Estate Brokerages are selected:
Initial Research on Real Estate Brokerages
We looked at hundreds of popular Real Estate Brokerages across North America. We found these real estate brokerages through different mediums including:
• Facebook Search
• Instagram Search
• Twitter Search
Inclusions and Ranking (Objective Data)
Once we had our list of popular real estate brokerages. We looked at objective data regarding the real estate brokerages’ social media presence, including the following:
• Facebook Page Likes
• Instagram Followers
• Twitter Followers
• Facebook Post likes, comments, shares and views (for videos)
• Instagram Post likes and comments
• Twitter favorites and retweets
Inclusions and Ranking (Subjective Data)
Finally, we make sure that all the real estate brokerages who made the final 30 have a great social media presence based on subjective variables, including the following:
• Brand image (quality of graphic design, pictures, videos)
• Value of content (how useful the content is to followers)
• Content mix (the mix of different types of posts)
With that being said, let’s get into the top list! Enjoy!
#30: SelectRE Boston – Real Estate Brokerage Firm
Do you want a brokerage that’s a 100% honest with you, who knows the ins and outs of the Boston real estate, and someone who instantly responds back to your inquiries? Well, look no further and say hello to SelectRE Boston. One thing we admire about them is their Facebook page. They update it each day with articles or new listings. If you like what you see, don’t be hesitant to contact them!
#29: The Keyes Company
The Keyes Company is a real estate company that possesses a sea of information based on real estate. They believe that their business is more than just about real estate and treat all of their clients like their family. Their goal is to meet all of their clients’ real estate wants and needs and to make sure to do just that for each one of them! Check out their social media pages and you won’t regret it!
#28: Hatch Realty
Hatch Realty is a real estate brokerage you should check out, especially if you live in North Dakota. For the people who have used Hatch Realty’s services, they have been nothing less than pleased, and this shows on their Facebook page, which has 146 5-star ratings out of 149 total reviews. Check out Hatch Realty on all of their social media accounts now!
#27: Nexus Realty International
Providing quality representation in residential and commercial real estate, Nexus Realty International is known for their great customer service team and sales team all over the globe. They actively update their pages with new posts/content. Who knows, maybe you’ll find your dream home with them.
#26: Gad Realty NYC – A New York Real Estate Brokerage
Gad Realty NYC is not only a top real estate brokerage but a unique brokerage as well. Gad Realty operates in New York City and is multilingual with its agents being fluent in Chinese, English, French, Hebrew, Italian, and Spanish. They also offer career advice and tips, along with blogs on their website and decor services for apartments. Check out Gad Realty NYC!
From Toronto, Ontario in Canada, Cityscape is a top brokerage on social media. Cityscape has over 50 years of experience in the business and you should check out their social media for promos, blogs and other resources which can also be accessed from their mobile app.
#24: Pacific Union Real Estate
Pacific Union Real Estate is an established brokerage that believes in providing their clients with international reach. They have over 1,700 real estate agents service clients everywhere. If you want to see some aesthetically pleasing photos of homes, check out their social media pages!
#23: Howard Hanna New York
Being around since 1957, Howard Hanna New York has grown exponentially even being listed as one of the largest real estate brokerages back in 2015. Being an established real estate firm for almost 60 years, they have been able to quickly grasp how to market effectively using social media. They’ve accumulated a total following of over 180,00 people on Facebook, Instagram and Twitter. Judging by this, they aren’t newbies to social media.
#22: City Living Detroit
Whether you’re looking to buy or sell a home, City Living Detroit has the experience and expertise to handle all of your real estate wants and needs. Their mission is to utilize the skills and knowledge possessed by their team of real estate professionals to the best of their ability and to assist other in the process. They are a great team to work with and you can see this on their social media pages!
#21: EWM Realty International
EWM Realty International was founded in 1964 and has been selling some of Florida’s most gorgeous real estate properties. Their team consists of true professionals who understand the real estate trends in Florida like no other. Professionalism, excellence and integrity are just some of the amazing qualities which they are recognized for, as well as their social media presence!
#20: Royal LePage Canada
Royal LePage Canada is one of, if not Canada’s most popular real estate brokerage with an organization of over 17,000 real estate agents. They have a very resourceful website that contains real estate news, reports, surveys and more to keep you updated with real estate business in Canada. Check out Royal LePage on social media if you’re interested in purchasing or selling a home in Canada.
#19: ERA Real Estate
Go check out ERA Real Estate’s Facebook! They update us with constant content about everything from videos, blogs, photos and more. You will surely be inspired to purchase in New Jersey after visiting their social media pages.
Beycome is a real estate company in Miami, Florida. They make it possible to list homes on the same sites real estate agents use, even if you are selling privately. They are great at updating their followers about their improvements and accomplishments frequently on social media. They really expand your outreach when selling your own home.
#17: The Canadian Real Estate Association
Although not a brokerage but an association, The Canadian Real Estate Association represents more than 100,000 real estate agents across Canada. CREA is an important organization that connects real estate agents from coast to coast and connects agents with clients from all across the country. They are leaders in the social media world as they have over 47,000 followers in total. This is the way to go!
#16: Cushman & Wakefield
The Cushman & Wakefield team is a team of dedicated and passionate real estate agents that strive to create a positive impact in their clients’ lives by providing them with an amazing and unforgettable real estate experience. They aim to be a responsible partner to their clients. Their experience, devotion and love for their career makes them an awesome candidate for when you’re looking to purchase real estate.
#15: Houlihan Lawrence
With gorgeous photos of residential properties, Houlihan Lawrence’s social media accounts should definitely be on your following list. We are sure once you start following them, you won’t be able to get your eyes off the beautiful home interior photos they have on their Facebook feed!
#14: BOND New York Real Estate
BOND New York Real Estate is one of the largest real estate companies in New York. Their Facebook feed consists of intriguing real estate related blogs and Instagram feed offers absolutely beautiful pictures of homes and condos in New York. They’re social media pages are definitely pages you don’t want to miss out on. So, what are you waiting for?
#13: La Rosa Realty
With nearly 100,000 followers on social media and being one of the top 75 Residential Real Estate firms in the United States, La Rosa Realty must be doing something right! Their social media pages are all about highlighting their agents, giving you an inside look at what happens in the company and inspirational posts, which are guaranteed to get you inspired.
#12: HUD Homes USA
With thousands of followers on social media, you know HUD Homes USA are social media experts. Based in the gorgeous Agoura Hills, California, their feed is quite patriotic to say the least!
#11: William Raveis Real Estate, Mortgage & Insurance
What’s unique about William Raveis is their detailed property listings that include all the information you would need about a property. Their listings are not only detailed, but also absolutely breathtaking. That’s why their social media pages should certainly be checked out.
#10: Cervera Real Estate
Cervera Real Estate is a Florida based family owned and operated real estate company. Their real estate agents are professional, knowledgeable and hard working! They are known for selling some of the most stunning real estate in South Florida and have also managed to sell over 50,000 units. If that’s not amazing then we don’t know what is! Check their social media pages out!
#9: The Boutique Real Estate Group
The Boutique Real Estate Group have thousands of followers on social media, and their feed is filled with ethereal and unreal photos of properties in California. They promise to give the best service to all of their clients and have won a number of awards as real estate influencers, and we totally admire that!
With over 276,000 followers, RE/MAX is an extremely popular real estate brokerage and if you haven’t already visited their social media pages, you’re missing out. RE/MAX operates worldwide and has been one of the top brokerages in the US and Canada since 1999 and also serves internationally. Check out RE/MAX’s website for more information!
#7: Keller Williams Realty
Keller Williams Realty is a popular and well known real estate real estate company that works towards providing clients with easy and stress free real estate experiences. The company began in 1983, so they definitely know what they’re doing when it comes to real estate. They also have a popular social media page which is followed by over 100,000 followers!
#6: Coldwell Banker Real Estate
The legendary brokerage Coldwell Banker is over 100 years old and is one of the top brokerages with over 385,000 followers on social media. Coldwell Banker’s services have been excellent and several top real estate agents from our previous blogs have in fact been a part of this brokerage. Coldwell Banker also has well designed websites for their main page, and their luxury real estate page which you should check out for listings and glamorous properties.
#5: Magnolia Realty
Magnolia Realty delivers stunning professional photos, directing you to dream like properties. These homes in Waco, Texas are jaw-dropping, from massive pools to lavish kitchens. Take a look at what Magnolia Realty has to offer today!
#4: The Agency
The Agency is a full-service, luxury real estate brokerage company that represents clients worldwide. They are both well known and well liked by many. Their mission is to revamp and advance the experience of buying and selling real estate through collaboration, innovation, and integrity. Their team is professional and hardworking which is why they are so great at what they do!
#3: Douglas Elliman
Douglas Elliman is the fourth largest real estate company in the United States. This company has a huge following on their Instagram and Facebook pages with posts of stunning property listings, blogs and company accomplishments. Their social media pages are definitely worth checking out!
Whether you’re buying or selling a house, Redfin is the smart way to go. They incorporate great features for users buying a house, making the buyer’s life easy with listings being update every 10 minutes. If you prefer a one on one experience with a real estate agent, that’s possible too. Having an enormous following on social media, you can definitely say they are the experts you’ve been looking for!
#1: Century 21
Century 21 is a global real estate company that owns approximately 7,100 franchised broker offices worldwide. They’re actively working to improve and increase their presence in the market to make themselves prominent worldwide. The company is dedicated to provide clients with the highest quality services and always make sure to satisfy. They have over 560,000 followers on social media, which crowns them the #1 spot as the top brokerage on social media!
We hope you enjoyed our list of the Top 30 Real Estate Brokerages On Social Media in 2018!
Owner of The Boutique Real Estate Group honored for his commitment to safe housing for all
Manhattan Beach, C.A., April 24, 2018 — The housing crisis is a growing issue, not just for the United States but for the world. Giveback Homes, real estate’s social good movement, today names Raj Qsar, Principal and Owner of The Boutique Real Estate Group in Orange County, California, as a 2018 Advocate for Social Good. This distinction is given to prominent individuals within the real estate community who have demonstrated their commitment to giving back and pursuing the goal of safe and secure housing for all, and are eager to do more.
“We started Giveback Homes because we saw the opportunity to bring a focus on social good to real estate,” said Blake Andrews, founder of Giveback Homes. “Through the years, we’ve found a tribe of real estate professionals who are going above and beyond in their communities and the world and the Giveback Homes Advocate program will aim to mobilize them even more. They will also help shape the future of Giveback Homes.”
The Advocate program is a select group of Giveback Homes members who each had to apply by describing what the future of Giveback Homes looked like to them. Some of their answers included, educational seminars about home ownership, meeting with Congress, referral programs, and partnering with more non-profits. The Advocates are dedicated to amplifying Giveback Homes initiatives, promoting new membership opportunities, and leading initiatives in their community. The Advocates will meet once a quarter to strategize on social good projects and mobilize other industry professionals through their engagement.
As the Principal and Owner of The Boutique Real Estate Group, Raj Qsar is known for his marketing innovation, use of technology and commitment to excellence in all aspects of the real estate experience. In 2017 Raj & The Boutique were awarded The Real Estate Influencer of The Year by Inman News, Most Innovative Brokerage, REAL Trends Finalist for Best Overall Website and the #1 Real Estate Video Influencer Award. As a national and international speaker, Raj travels the world and has taken the stage at some of the most prestigious real estate conferences. He has participated in multiple build days and fundraising events for Giveback Homes. “My team and I just love Giveback Homes,” added Raj. “They’ve helped us give back both locally and globally and I look forward to helping them continue on their mission as a social good movement in real estate.”
“Raj and The Boutique Real Estate Group are a very special group of people,” said Caroline Pinal, co-founder of Giveback Homes. “Raj is systematic when it comes to sharing the Giveback Homes story with his agents, clients, and other brokerages. We are so excited to name him as one of our Advocates. ”
Giveback Homes mobilizes the real estate industry to provide safe homes and clean water to families in need. Giveback Homes has provided safe and secure homes for over 200 families in Nicaragua, 50 affordable housing projects in the U.S., and water filters to give over 5,000 people access to clean drinking water. The company has mobilized funds for times of crisis in the wake of hurricanes, wildfires, and other natural disasters. Through volunteer experiences, fundraising events, and impact reporting, Giveback Homes empowers the real estate community to take an active role in making the world a better place. To learn more, please visit GivebackHomes.com.
About Giveback Homes
Giveback Homes is dedicated to creating a sustainable relationship between real estate professionals, their clients, and communities in need throughout the world. Their goal is to create social change through the act of buying or selling a home. Through fundraising events, build days, and international trips they are dedicated to inspiring the real estate industry to take action for social good. Together with their giving partners, Giveback Homes has funded and built over 200 homes for families in need in Nicaragua. To learn more about Giveback Homes and join the movement for social good, please visit www.givebackhomes.com.
In the spring of 2018 in Palm Springs, California, a diverse collection of real estate innovators, leaders and influencers gathered to hammer out a manifesto for changing the real estate industry. They were guided by the mandate of creating a better and more certain consumer real estate experience.
Incentivize real estate agents to focus on quality and service over volume and sales by obsessing over the needs of the consumer to drive innovation and best practices.
2. Simplify the process of buying and selling a home
“Flip or Flop” star Christina El Moussa is selling a five-bedroom, nine-bathroom Yorba Linda home she shared with her ex, Tarek El Moussa, for $2.995 million.
The couple’s divorce was finalized in January 2018, and Tarek El Moussa bought a three-bedroom house in Costa Mesa on Feb. 21.
Built in 2004, the 6,366-square-foot, Mediterranean home on nearly a half acre hit the market this week.
The house has undergone $1.5 million in renovations, according to the listing, and boasts a rock pool and spa with waterfalls, a waterslide and grotto, as well as an outdoor kitchen, barbecue and beer tap. There’s also a putting green.
Inside are a soaring entry, two-story dining room, home theater and “tech center.” Italian Travertine, hardwood floors and stonework are among the interior touches.
The kitchen was designed with Carrara marble and has Thermador and Sub-Zero appliances.
In the master retreat are a fireplace, tub, walk-in closets and a seamless glass shower. A gym with a bathroom could be transformed back to two additional bedrooms. The property includes a casita.
Dean Lueck of First Team/Christie’s International Real Estate is the listing agent. Christina joined the firm in February.
Tarek El Moussa last month purchased a 3,010-square-foot house in Costa Mesa with a master suite opening to a deck and swimming pool. The turnkey home includes a great room with a two-story vaulted ceiling, a California room and clerestory windows. A steam shower and free-standing tub are part of the master suite.
Despite their split, the El Moussas have continued to shoot episodes for their popular HGTV show. They share custody of two young children.
Here’s a peek of the grand staircase at the Yorba Linda house:
Did you miss?
Written by Raj Qsar
I have been spending a ton of time on Instagram, watching videos, tutorials and just “stage 5 stalking” some super creative accounts! Insta is NOT going away and I really feel like we need to master this ever-changing platform to be successful in 2018 and beyond.
Here are a few Insta Tips to keep in mind for 2018:
1. #Hashtags 📲 They are not going away. Posts with more than 11 hashtags do better than posts with less than 11. Instagram allows 30 hashtags per post. We think posting the hashtags in the first comment is the best & most aesthetic place to put them and not in the post description.
2. Post daily to your feed and use 10-20 stories/day. This should keep you in the newsfeed and the story feed all day long.
3. You can now follow hashtags! How cool is that? Ours is #tbreg
5. One of my favorites is the DM feature on Instagram. You can share your latest post with other Influential Instagram accounts and ask them to like, comment and share or repost with their followers.
6. Please please please make sure your profile is completely filled out!
8. Stories, stories, stories…Instagram has added GIF’s, new fonts, filters, backgrounds and the ability to resize your photos. Its a ton of fun and a great way to learn & master the app and stay engaged.
9. Words matter. Be creative. Have a theme. And be consistent with Insta. Its a much more intimate platform and deserves your attention. Long caption? Short caption? Whatever you decide let it be you!
10. Who is stalking your account? Shoot me an email and I will show you who!! 😜
Connect with Raj here:
Via The Close
Well, to some extent this is the nature of online marketing; only a small fraction of the people who visit your site will convert. C’est la vie right?
Wrong. In 2018 there is an entire industry dedicated to using design and functionality to increase the number of conversions on your site. It’s called Conversion Rate Optimization. Or CRO for short. CRO uses data and analytics to determine design, copy, and layout changes.
Today we’re going to look at 7 clever ways to apply CRO oriented design to your personal website, landing pages, or single property sites.
1. Leverage Hick’s Law to Encourage Your Visitors to Engage
Named for British Psychologist William Edmund Hick, this law states that the more choices a consumer has, the longer it will take them to make a decision.
In a study on decision making in supermarkets, Hick set up two sample displays of jam. One had 24 flavors, and the other had only six flavors of jam.
The results showed that 60% of people stopped and sampled jam from the table with 24 flavors. However, only 6% ended up purchasing a jar of jam.
Meanwhile, only 40% of people stopped to sample jam from the table with six flavors, but an astonishing 30% ended up purchasing jam.
Applying Hick’s Law to Your Site Design
The takeaway here should be obvious. By narrowing the number of choices your visitors have, you can dramatically increase your conversion rate.
In order to do this effectively, you need to take the time to figure out exactly what it is you want your visitors to do on each page of your site. For a landing page this might be obvious. You want them to fill out a form and give you their contact info.
For other pages on your site, the answer might not be so obvious. For example, what is the main thing you want visitors to do on your homepage? Do you want them to read the latest from your blog? Check out your brand new listings? Schedule a listing appointment?
In order to get you thinking about this, it makes sense to check out the sites of some top producing Realtors for inspiration. To get you started, here is the main page for Los Angeles luxury brokers Williams & Williams:
Let’s look at a site on the opposite end of the spectrum that still uses Hick’s Law. Check out the homepage for Placester’s free NAR websites:
For landing pages or home value sites, Hick’s Law is even clearer. In most cases you don’t even have the option to do anything besides enter your address and contact info.
2. Use Heatmaps to Find Out What Your Visitors Really Want
Luckily, there is a clever solution to this problem. Using heatmap software, you can track exactly where your site visitors are clicking and navigating. Here’s how it works:
Sign up for a service like Crazy Egg or Hotjar and add pages from your site that you want to track. After a month or so, the software will create a heatmap showing an average of where all users navigated and clicked.
How Heatmap Software works: Heatmaps
Areas where users click or navigate to often are represented in red, while areas they click or navigate less are in yellow, green, and finally blue.
Using this data, you can tweak your layout, copy, and site colors to both improve efficient navigation, and subtly encourage your visitors to take a specific action. Depending on what you’ve decided that action is, this can mean signing up for an email list, entering their address, or browsing properties.
Here are a few common mistakes that heatmap software might uncover, and how you can fix them:
Your visitors are clicking on images or text that are not linked to anything
Consider moving your navigation, or CTA to the area they are clicking, or link the images or text in that area to a landing page or other relevant page on your site.
Visitors are navigating and clicking on too many areas of your page and ignoring what you want them to focus on
Keep Hick’s Law in mind and simplify your page’s layout to encourage them to click where you want them to
How Heatmap Software Works: Scroll Depth
Another useful metric that heatmap software can measure for you is scroll depth. This is the average “depth” a visitor scrolls down your page.
The same color codes used with heatmaps are used for scroll depth. Red areas are where the majority of users scroll down to. Going from red to orange, to yellow, and finally to blue where almost no visitor scrolls to.
Here’s what a scroll depth chart looks like using Hotjar:
As you can see, the percentage of site visitors who scroll down past “the fold” (the area of your website that is visible without scrolling) goes down dramatically toward the bottom of your site.
Scroll depth heatmaps can be a sobering wake up call for just how much of your website is never seen by your visitors. For example, on many pages, less than 10%(!!) of site visitors scroll down to the bottom of the page.
How to Use Scroll Depth data to Increase Conversions
The most common use for scroll depth data is for your blog posts. For example, if you have a post that’s more than say, 1,000 words, and less than 10% of your audience is getting to the end of the article, you need to make tweaks to get more people to finish the article.
Since longer articles do far better in search results than shorter articles, cutting down the length of your blog posts is not an ideal solution. Instead, break up the content of the article with images, graphs, and subheadings so people can skim the article.
People are busy and attention spans short. Letting your visitors skim an article and only read the subheading relevant to them will increase conversions.
3. Learn the “F” Pattern: Take Advantage of How People Scan Web Pages
According to eye tracking research by Nielsen Norman Group, people scan web pages and phone screens in an ‘F” pattern; they start at the top left then scan right, then down, then to the right again, then to the bottom of the article.
It ends up looking something like this on a heatmap:
While the “F” pattern is not the only way people scan article or webpages, it is the most common.
Here’s what a real estate homepage that utilizes the “F” pattern in its layout:
Here’s how you can take advantage of the “F” pattern on a blog post. Note where they’re placing the “Watch Live” button.
4. Make Sure Buttons and Text Boxes Are Easy to Use on Mobile
Is your website mobile friendly? If it’s not, there is a 100% chance you’re losing potential leads. According NAR’s 2017 Real Estate in a Digital Age Report 72% of home buyers used a mobile or tablet website or app in their home search. That’s a lot of lost leads…
Besides making sure the WordPress theme you’re using is responsive (aka works well on desktop and mobile) you need to pay special attention to buttons and text boxes.
In 2017, that means making your text boxes and buttons large enough even for people who are all thumbs to press. If you don’t, your leads may spend a few seconds trying in vain to get in touch with you then just give up.
Here are some of the buttons and text boxes you should pay special attention to on mobile:
- Call now buttons
- “Submit” buttons
- Personal information text boxes
- Page navigation buttons
- Drop down menus for property searches
5. Pay Special Attention to the Color, Shape, & Copy on Your CTA Buttons
Believe it or not, even the buttons you use on your CTA’s can have a huge impact on your conversion rate. Subtle changes in color, shape, and copy on your buttons can mean more leads and more closed deals.
The only problem is that the digital marketing community just can’t seem to agree on what changes exactly lead to increased conversions. That said, there are still a few rules that most marketing and CRO experts can agree on:
- Orange, green, and blue buttons seem to convert the highest
- Buttons whose color contrasts well with the background color convert well
- They are actual buttons, not just text links!
- They use specific action words in their copy- “Get My Home Value” or “Download My Free PDF” will work better than “submit” or the dreaded “click here”
- They’re in a strategic place on the page- Think headline, short copy, text box, button. Also keep the “F” pattern in mind, as well as data from your heatmaps.
Here are some CTA button examples from Unbounce and Instapage that follow these principles well.
6. Use A/B Testing to Find the Perfect Layout, Copy, & CTA for Conversion
Okay, now that you’ve got some new CRO inspired design ideas for your website, the next step is to test them on you site. After all, there is no secret formula for conversion. Some changes or combinations of changes may work better or worse depending on a huge number of variables.
In order to find out which changes lead to better conversion rates, you need to use what the industry calls A/B testing (also known as Split Testing). Here’s how it works.
Whenever you make an edit to your layout, buttons, CTA’s or any copy, record your conversion rate and compare it to your previous conversion rate. In order to get a more accurate measurement, it helps to switch back and forth between changes more than once.
Once You’ve identified a change that leads to a higher conversion rate, then keep it and make another small change to the site and runt the same A/B testing. After a few iterations of this, your site should be fully optimized for conversion.
A/B Testing Landing Pages
If you’re trying to optimize your landing pages, then A/B testing is pretty easy. Most landing page software (Unbounce, Instapage etc) have built in A/B testing functionality.
The best thing about A/B testing with landing page software is that they serve up different versions of your landing page to different users. This is important to rule out factors like the day of the week or season that might affect conversion rates.
A/B Testing Other Pages on Your Website
If you’re not using landing page software like Unbounce, A/B testing your website is a little trickier. If you’re using WordPress, you can simply run one version of your page, record your conversion rate, then run the second version and compare the two.
Crazy Egg also offers an A/B testing platform, but you’ll have to shell out for their software to use it. With plans starting at $29 per month, it probably won’t break the bank, but manual A/B testing using WordPress edits is free. You just have to be careful about the time periods you test.
7. Use Live Chat Buttons for Visitors Who Want Instant Answers
There’s a funny paradox when it comes to lead generation. Some leads want to talk to you right away, but they don’t want to call you, and they don’t want to email… Short of sending a smoke signal, what else is there?
Enter the live chat button. Live chat buttons are small buttons that sit in the corner of your website and beckon your visitors to have their questions answered instantly. Of course some visitors will just waste your time, but some won’t…
While there are a lot of options on the market, the best live chat software will ping your phone and allow you to respond to live chat via text message. This way you can answer questions and ideally get them to call you while you’re on the go.
Real Estate Live Chat Options for 2018
AI Chat Bots
Amazingly, some companies even offer programmable AI chat bots to interact with your site visitors and answer basic questions. Personally, I would avoid these solutions for now, as many of your visitors will be offended that you pawned them off on a robot…
The Bottom Line
If there’s one thing you do to your website in 2018, using CRO strategies to optimize for better lead conversion should be it. Pay attention to Hick’s Law, use heatmap software to track visitors, make sure buttons are easy to use on mobile, design them well, use live chat, and remember to A/B test your changes.
March 7, 2018
“Social media has been a powerful tool for the real estate industry. Real estate social media accounts have sprouted up everywhere! Brokerages, publications, investment firms and real estate agents are all on social media.” – Property Spark
The Boutique Real Estate Group
It’s safe to say that you could follow The Boutique Real Estate Group on any of their social media accounts. But, with over 30,000 likes on their Facebook page, we saw it fit to include them in this section! However, it’s not just about likes, they also get hundreds of likes, loves and wows on every post!
Watch the Pros Work Through Roadblocks for the Inman Audience
One of the many beneficial sessions at Inman Connect New York is “Live problem solving” at Indie Broker Summit, where the pros discuss audience issues and answer tech queries live onstage.
Listen in as Michelle Walker (broker-owner, STL Buy & Sell Realtors) Raj Qsar (principal/owner, The Boutique Real Estate Group) and Sarah Richardson (president, Tru Realty) lead the second indie broker live problem-solving session and answer questions like:
- I’m giving agents all the tools they need, but they still can’t get it right. How can I get agents to adopt and take advantage of resources that are clearly beneficial to them?
- If my agents are not using the tools we provide, should we take them off the table completely?
Listen in to hear the answers to these and more.
One of the many beneficial sessions at Inman Connect New York is “Tech live problem-solving” at Tech Connect, where the pros discuss audience issues and answer tech queries live onstage.
Listen in as Laurie Davis (broker/owner, BHGRE Lifestyle Property Partners) and Raj Qsar (principal/owner, The Boutique Real Estate Group) answer questions like:
- I’m becoming overwhelmed with social media. Do I hire a social media manager? And, assuming it’s a $30,000 role, how do I keep track of it?
- What systems are best to use when managing a team?
- I’ve never created a listing video … where do I start?
Listen in to hear the answers to these and more.