The Purpose of Video

by Kendyl Young 

The sad state of most video in real estate is long, boring and entirely selfish.  Slide shows of still pictures with voice over.  Long videos showing the Realtor drone on about the features. Overwrought glide cam shots panning from floor to countertop and over to the sink.  Beside the home seller and the Realtor’s mother, does anyone watch more than a few seconds of these videos?

Boring vs. Captivating

What is the key difference between the videos that bore me to death and the ones that captivate my attention?  Said another way, what is the best use of video?

I think video is at it’s very best when it delivers something unattainable in a brochure- either online or printed format.  Still pictures?  Effusive ad copy?  A recitation of the home’s features?  If I can get all of that by scanning a brochure or a webpage in 20 seconds, why should I invest my time watching your video?  Many of these videos are 4 minutes or more- these are minutes that deliver no value to me- and they are minutes I will never get back.

What is Captivating?

In contrast, consider Eric Lavey’s Pacific View Dr. video.

Now, I am neither young, male nor that impossibly cool- but for 2 minutes and 20 seconds I could see myself living an amazing life- if I could just find a way to buy that house.

Similarly, Raj Qsar’s recent video, Bob White Rd. tells the story of a family oriented life style.

I am sure my life would hold no worries if I lived in that house.  (The perfect kids and the beautiful friends are included in the purchase price, right?)

In both of these videos, the point is not the granite counter tops or the stunning view.  The point is to show you what it feels like to live in this home.

It’s the Benefits, Baby

It is the first lesson taught in Real Estate- talk about benefits, not features.  What benefit does your listing offer to the potential buyer?  I think video can make this point better than any other medium.

Authenticity Matters

Authenticity is something else video delivers effectively.  Consider Dave Chomitz’s delightful thoughts on the importance of location.

We’ve all heard how important location is, but seeing Dave make that point as the 18 wheelers thundered by was priceless.  Just as priceless is Dave, himself.  He is just talking into the camera like he was chatting with a friend.  Honest.  Authentic.  Approachable.

Applied to a home, consider my video for 732 South.

There is something about a homeowner telling you why she loves her home that is emotional and captivating. If a salesperson said exactly the same things, or, if an ad had that same copy it would feel very different.  It would seem suspect.

Respect the Audience

In the end we need to respect the audience- respect their time, their intelligence and their needs.  Make sure your video delivers something that can’t be captured on paper.  A few ideas – show how the rooms flow together by walking through the house.  Ask the homeowner what their favorite feature is- highlight that and tell the viewer why it is special.  Show a little bit about the community- a park, the shopping, the nightlife.

Give the audience something of value and you will be rewarded with more views, more appointments and, ultimately, more listings.

East Coast Meets West Coast | Three Tips For Buying A Home

Three Tips for Buying a Home!

Have you always wanted to own a home? Do you feel overwhelmed by even starting the search? Anyone can research and buy a home with the right tools and resources. Dottie Herman, CEO of Prudential Douglas Elliman, has three important tips for the first-time homebuyer looking for a great deal on a great home. With a little prep work — a little commitment to the process — you can walk away with your first starter house or what may be the home of your dreams!

 

Do Your Homework

Whoever heard of anyone who bought a house without doing a little research? If you are going to seal the deal on the home of your dreams, then you need to know what you think its worth and to determine what you are willing to pay for it by doing your homework. Survey the neighborhood. Research the homes in the area. What do they cost? How do their floor plans and specs compare to the home you are looking at in the same neighborhood? Research the school district near the neighborhood. Is there public transportation nearby? These sometimes help determine home values, too, and change depending on whether you are looking to buy a house in an urban or in a rural area. Herman stresses that it is very important to do research on the neighborhood, school districts, and similar properties to get an idea of the prices in the area and to decide whether you are willing to pay around this amount. “It’s an opinion of what you think the home is worth, based on how you are going to use it,” says Herman.

 

Determine Personal Value

Keep in mind that every buyer measures the value of a home differently. Therefore, what you are ultimately willing to pay for the home will be different as well. To this end, the concrete research you dig up will help you know what price you are willing to pay. In the end, the final price of the home is what you are willing to pay for it after accessing what you think is the value the home offers to you and your family. “Cost and value are not what the price of the home should be or shouldn’t be,” Herman says.

 

Seek Out a Broker

You are going to come out ahead when you have the best information and advice.  A broker is a trained professional who is licensed to guide you through all of the complex steps in the home-buying process. Therefore, it is in your best interest to hire a broker once you have done your homework and determined what you see as personally valuable to you in the home. Your broker will be able to give you excellent financial and legal advice and also to act on your behalf to get the best possible deal on your new home. Your broker can help you answer more practical questions such as, “What’s the property worth with the conditions we are in today?” Herman advises.

Prudential Douglas Elliman is an industry leading full service real estate brokerage.  We provide our customers with a comprehensive range of services to meet their every need.  Elliman is based out of New York City and has been the #1 office for seven consecutive years in the Prudential network.

Raj Qsar is Principal & Owner of Premier Orange County Real Estate.  We are a boutique real estate team based out of Orange County, Ca.  For over 15 years Premier Orange County Real Estate has held the philosophy to give the best service and most qualified advice to both buyers & sellers.  Implementing honesty and integrity at the highest level possible and to enjoy the entire process along the way.  From HDR Photography, Hi-Definition Video, Interior Design & Staging, Custom Graphics & Design, Complete Social Media Engagement & Search Engine Optimization we do marketing the right way! We are truly passionate about real estate. Connect with us today at www.RajQsar.com

 

 

 

Underwater on Your Home | We Are Here To Help | Premier Orange County Real Estate

The Home Affordable Refinance Program (HARP) was started in the spring of 2009. The primary goal of the program was to give an opportunity for homeowners who lacked the equity in their homes to refinance through traditional loan programs.   The original program had some restrictive features, so the second run of the HARP program (HARP 2.0) has been adjusted to make life a bit easier for the consumer. For example, they have capped the Loan Level Price Adjustments.  In simple terms, this makes it easier for a consumer to obtain a near market level interest rate. Another feature is to allow for higher loan to value limits (up to 125% LTV or higher).  Therefore, those with little equity or negative equity positions,  may be able to obtain a HARP loan vs being capped or restricted under traditional lending guidelines.  The last feature about HARP 2.0 is that the consumers can go to any participating lender to obtain a HARP refinance.  This creates competition for the consumer’s business and translates into lower rates, fees and faster turn times
Here is what you need to look for;
1.      The loan must have been backed by Fannie Mae or Freddie Mac
2.      The loan must have been “funded” prior to March 31st, 2009
3.      The loan must be current
4.  Re-Fi up to 125% or more of your current homes value
For More Information About This Exciting New Program Please Call Raj Qsar at 714-412-5019 or visit www.RajQsar.com

RAJ QSAR | CHRISTOPHER HOMES AT OLINDA RANCH |BREA CA

Christopher Homes at Olinda Ranch, an ideal location convenient to Orange & Los Angeles County’s world-class performing art centers, stadiums, universities & business complexes.  A new address where you’ll enjoy the renowned city of Brea, the acclaimed Brea-Olinda School District, Carbon Canyon Regional Park, Curtis Theatre, Brea Gallery, golf courses, entertainment, shopping & dining in and around Brea Mall & Birch Street Promenade.

Sweeping City Lights, Views of Catalina Island & Majestic Sunsets Define this Gorgeous Estate Home Located in Brea within the Exclusive Community of Olinda Ranch. This Christopher Home is Located On A Cul-d-Sac On A Pristine 8,500 sq. ft. Flat Lot.  This Residence Boasts Approx. 4,000 sq. ft. of Living Space with 4 Bedrooms + Office (Optional 5th Bedroom) + Bonus Room (Optional 6th Bedroom), 4 Full Bathrooms, Front & Rear Balconies and Downstairs Office Suite with Full Bath & Downstairs Bedroom with Full Bath.  Gourmet Chef’s Kitchen with Granite Slab Countertops, Professional Grade Appliances, Huge Center Island & Wood Plank Ceilings.  Beautiful Hard Wood Floors Throughout Downstairs & Upgraded Custom Carpet Upstairs.  Media Center Custom Cabinetry in Family Room, Cozy Fireplace & Custom Mantel Anchor This Space. Opulent Master Bedroom & Bathroom with Dual Vanities, Marble Countertops, Travertine Flooring, Jacuzzi Spa Tub & Dual Walk In-Closets. Custom Wood Shutters Throughout Home. Great Entertainers Backyard with Custom Designed Salt Water Pool & Spa, Outdoor Kitchen with Granite Countertops & Professional Appliances, Covered Patio with Heater & Outdoor Fireplace. Three Car Attached Garage with Custom Built-Ins.  Minutes Away From The Brea Mall, Fabulous Restaurants, Movies, Downtown Brea & Birch Street Promenade & Easy Freeway Access.  Do Not Miss This Opportunity To Live In This Community. Call Raj Today For A Private Showing.

 

News from www.Houzz.com | O.C. Homeowners Prioritize Style Over Profit

Liza Hausman, Houzz.com
Even as new and existing home sales and prices climb, Orange County homeowners are prioritizing aesthetics before profit, according to a recent Houzz & Home Survey conducted among users of the Houzz app and website. Houzz is an online platform for home design and remodeling, with more than five million unique users of the site and iPad app each month

The recent survey of nearly 30,000 Houzz users nationwide found that homeowner priorities when it comes to remodeling and decorating are to improve their own quality of life. In Orange County specifically, 87 percent of homeowners cited “improving the look and feel of the space” as an important driver for remodeling projects, 69 percent cited “improving the flow and functionality” while only 44 percent cited ”increasing home value.”

Among O.C. area homeowners on Houzz, 76 percent plan to decorate or redecorate, 47 percent plan to remodel or construct an addition in the next two years, 10 percent plan to purchase a new home, and 3 percent plan to build a custom home.

 

New floors, bathroom remodels, and kitchen remodels, are the most popular major projects among Orange County homeowners surveyed, with 45 percent of respondents replacing a floor, and 42 percent redoing a bathroom and 42 percent completing a kitchen remodel, in the last five years. O.C. homeowners budget an average of $33,500 for their kitchen, $17,000 for the new bath and $9,000 for new flooring, figures that are 35 percent, 59 percent and 62 percent above the national averages respectively.

The majority of homeowners in Orange County taking on projects are hiring some help. 50 percent of area homeowners planning to complete a project in the next two years will hire a general contractor, 57 percent will hire a flooring expert and 29 percent will hire an interior designer. About a third — 47 percent — say they will consider saving money by completing some projects themselves.

In this economy, prioritizing livability over return on investment may seem like an irrational approach, but people today are looking at their homes as a long-term sanctuary, not a quick flip. This new rationale is also reflected in homeowners’ approach to financing.  When asked if they are planning to take a line of credit to fund their remodeling projects, 52 percent of O.C homeowners said “No way.”  They’d rather cut back on vacations or other major purchases to make their dream home a reality.

 

(Click image below to enlarge)